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Find the Pages That Win Leads and the Ones That Leak Tags

The Landing page performance report ranks your landing pages by leads, shows each page's biggest source, and flags pages where leads arrive with no UTMs. It answers “which pages bring leads, from where, and which ones lose attribution on the way in?”

Published · Updated

/pagesLeads, forms and tracking
Open the Full Sample →Ask Your AI for It
Landing page performance sample report in the Studio look, sample data for Northwind Dental. Headline: Your homepage brought 215 leads, 19% of the total.Open full screen
Sample data from Northwind Dental, a fictional dental practice. Its headline reads: “Your homepage brought 215 leads, 19% of the total.” Click to open the full report.

Which of my landing pages bring in the most leads?

It depends on whether you're judging pages or forms. To rank your landing pages by leads, see each one's biggest source and spot pages that lose their UTMs, Landing page performance is the right report. Type /pages to run it. For a full tracking health score, use the UTM hygiene audit. To check the forms on those pages, Form performance fits better. To see when visitors convert, pick When leads arrive.

What it is: Landing page performance is a page ranking from the free UTM Grabber Reports skill for marketers and web teams that shows which pages win, where their traffic comes from and which ones leak tags.

What this report answers

Which pages bring the most leads?
Where does each page's traffic come from?
Which pages lose their UTM tags?
Are paid clicks landing without tracking?

Built for: Marketers and web teams deciding which page to copy, fix or feed.

What's in the report

The Landing page performance sample report in the Studio look, with its 5 parts numbered to match the list
Click or tap a number or list item.Open the full sample →

Why You Can Trust What It Tells You

Pages that drop tags get flagged

A page needs a fix when 30%+ of its leads arrive untagged, and it's watched from 10% or when any paid click arrives untagged.

One fix instead of many

Untagged paid clicks usually share one cause, a missing tracking template, so the first fix goes to your ad platform.

Ask your AI

Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.

You ask: /pagesWhich landing pages bring us the most leads?

Used UTM Grabber
  • check_site_health· UTM Grabber
  • list_forms· UTM Grabber
  • get_entries· UTM Grabber· 1,120 leads

Claude answers: Your homepage brought 215 leads, 19% of the total. 13 pages brought leads in September; the top three carried 46%.

Example chat in Claude. Sample data from Northwind Dental, a fictional dental practice. Your AI uses your own leads.
  • /pages
  • “Which landing pages bring us the most leads?”
  • “Which pages are losing our UTM tags?”
  • “Where does the traffic behind our homepage leads come from?”

What it uses

UTM GrabberRequiredYour leads, with their UTMs and click IDsThe first-touch landing page from UTM Grabber Premium, when it was recorded.
Your AIClaude, ChatGPT, Codex or Cursor

Report designs need Claude, Codex or Cursor.

Landing page performance
RequiredOptionalAd, analytics and CRM connectors come from each platform or a third party.

Which plan do you need?

This report works on the free plugin. UTM Grabber Premium adds more detail.

On Free and Starter your AI reads only your last 30 days, so a 30-day report leaves out the change against the period before. Starter+ and Premium add it.

What your AI can read from UTM Grabber
PlanWhat your AI reads
Free pluginThis reportYour last 30 days, with a fair-use allowance
StarterYour last 30 days, with first touch and more click IDs
Starter+ or PremiumYour full history, unmetered
Compare Plans →

See it in 4 looks

Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.

Landing page performance report, Studio look

Studio

Client-facing reports

ViewPDFSlides

Landing page performance report, Boardroom look

Boardroom

Presenting to leadership

ViewPDFSlides

Landing page performance report, Ledger look

Ledger

Weekly ops reviews and analysts

ViewPDFSlides

Landing page performance report, Classic look

Classic

Printed reports and long reads

ViewPDFSlides

Questions about this report

Does it show conversion rates?

No. Without visit counts it can't judge conversion rate, so it never calls a page weak for having fewer leads. Connect Google Analytics and ask for Traffic that never converts to see lead rate by page.

Why do leads arrive without UTMs?

Usually a missing tracking template in the ad platform, a link without tags, or a redirect that drops the query string. The report groups untagged paid clicks so you fix the root cause once.

Which page does it use for each lead?

The first-touch landing page when UTM Grabber Premium recorded one, then the landing page field, then the form's Source URL. The notes say how many leads used each.

Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

See UTM Grabber Premium Plans →Book a Demo
What UTM Grabber saves with each lead
Free pluginUTM Grabber Premium
Last-click UTM tagsSource, medium, campaign, term and contentYesYes
Google Ads click IDgclidYesYes
First touchThe source and campaign that found them, kept after later visitsNoYes
Meta and Microsoft Ads click IDsfbclid, msclkidPlus Google's wbraid and gbraidNoYes
Traffic labelsPaid, Organic, Social, Referral or Direct on every visitNoYes
AI assistant visitsChatGPT, Perplexity, Gemini, Claude and Copilot named as sourcesNoYes
WooCommerce ordersUTM tags savedFull source on every order
Cookie length30 daysYou choose

Related reports

UTM hygiene audit

Where your attribution leaks, with the fixes in order.

/audit

Form performance

Every form on your site, including the quiet ones, and the one to fix first.

/forms

When leads arrive

A day-by-hour map of when leads come in, so you can staff up and time your ads.

/timing

See all 30 reports up close →

Want Us to Build This for You?

Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.

Get the Support Package →See What's Included

Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

Done for you

$199/yr$349

Launch price · Real Value: $1,700

  • Expert SetupOur resident expert team installs UTM Grabber and wires every form, with a live test.
  • Diagnostics & FixesCaching, cookie and GDPR leaks found and fixed, then audited again all year.
  • Custom Reporting + MCPWe connect the AI Connector (MCP) to your data and hand you your own AI report builder.
  • Ongoing SupportNew funnels and forms wired all year, with priority answers.

Get This Report on
Your Own Leads.

Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /pages. Or just describe what you need.

Connect Your AI →See UTM Grabber Premium PlansBook a Demo

Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.

This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.