Skip to content
UTM Grabber

Menu

Know Which Forms to Keep, Fix or Retire

The Form performance report ranks your forms by submissions and checks each one's health: its trend, UTM capture, spam-looking entries and whether it has gone dormant. It answers “which forms are worth keeping, fixing or retiring?”

Published · Updated

/formsLeads, forms and tracking
Open the Full Sample →Ask Your AI for It
Form performance sample report in the Studio look, sample data for Northwind Dental. Headline: Book a consult brought in 83% of 1,120 submissions.Open full screen
Sample data from Northwind Dental, a fictional dental practice. Its headline reads: “Book a consult brought in 83% of 1,120 submissions.” Click to open the full report.

Which of my website forms are worth keeping or fixing?

It depends on what you want to fix. To rank every form by submissions and check its trend, UTM capture, spam and whether it's gone quiet, Form performance is the report to run. Type /forms to get it. To see which pages bring leads, the Landing page performance report fits better. For a full tracking health score, use the UTM hygiene audit. To rank the leads themselves, pick the Lead quality scorer.

What it is: Form performance is a form health report from the free UTM Grabber Reports skill for site owners and web teams that ranks every form, including quiet ones, and names the one to fix first.

What this report answers

Which form brings most of our leads?
Is any form missing its UTM Grabber fields?
Which forms collect spam?
Which forms have gone quiet?

Built for: Site owners and web teams who manage many forms on one WordPress site.

What's in the report

The Form performance sample report in the Studio look, with its 5 parts numbered to match the list
Click or tap a number or list item.Open the full sample →

Why You Can Trust What It Tells You

Spots forms losing their UTMs

A form is flagged No UTMs when under 10% of its submissions carry UTMs while the site averages 30%+, which usually means missing hidden fields.

Spam-like entries get caught

An entry looks like spam with a disposable or test email, a blank name where most have one, or 3+ entries in the same second.

Dormant forms get named

A form counts as dormant when it gets under 1 submission every 2 weeks.

Ask your AI

Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.

You ask: /formsWhich of our forms brings the most leads?

Used UTM Grabber
  • check_site_health· UTM Grabber
  • list_forms· UTM Grabber
  • get_entries· UTM Grabber· 1,120 submissions

Claude answers: Book a consult brought in 83% of 1,120 submissions. 3 of 3 forms took submissions in September.

Example chat in Claude. Sample data from Northwind Dental, a fictional dental practice. Your AI uses your own leads.
  • /forms
  • “Which of our forms brings the most leads?”
  • “Are any of our forms broken or collecting spam?”
  • “Which forms haven't had a submission in weeks?”

What it uses

UTM GrabberRequiredYour leads and your list of forms
Your AIClaude, ChatGPT, Codex or Cursor

Report designs need Claude, Codex or Cursor.

Form performance
RequiredOptionalAd, analytics and CRM connectors come from each platform or a third party.

Which plan do you need?

This report works on every plan, starting with the free plugin.

On Free and Starter your AI reads only your last 30 days, so a 30-day report leaves out the change against the period before. Starter+ and Premium add it.

What your AI can read from UTM Grabber
PlanWhat your AI reads
Free pluginThis reportYour last 30 days, with a fair-use allowance
StarterYour last 30 days, with first touch and more click IDs
Starter+ or PremiumYour full history, unmetered
Compare Plans →

See it in 4 looks

Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.

Form performance report, Studio look

Studio

Client-facing reports

ViewPDFSlides

Form performance report, Boardroom look

Boardroom

Presenting to leadership

ViewPDFSlides

Form performance report, Ledger look

Ledger

Weekly ops reviews and analysts

ViewPDFSlides

Form performance report, Classic look

Classic

Printed reports and long reads

ViewPDFSlides

Questions about this report

How does it spot a form missing its tracking?

It compares each form's share of submissions with UTMs to the site average. A form under 10% while the site averages 30%+ is flagged No UTMs, which usually means its hidden UTM Grabber fields were never added.

Does it count spam?

It flags spam-like entries per form (test emails, blank names, bursts in the same second) and shows the share, so you know where spam protection is needed.

Can it tell which form brings the best leads?

Yes. It scores each form's leads with the Lead quality scorer rules. A form whose leads score 20% above average earns a recommendation for a more visible spot.

Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

See UTM Grabber Premium Plans →Book a Demo
What UTM Grabber saves with each lead
Free pluginUTM Grabber Premium
Last-click UTM tagsSource, medium, campaign, term and contentYesYes
Google Ads click IDgclidYesYes
First touchThe source and campaign that found them, kept after later visitsNoYes
Meta and Microsoft Ads click IDsfbclid, msclkidPlus Google's wbraid and gbraidNoYes
Traffic labelsPaid, Organic, Social, Referral or Direct on every visitNoYes
AI assistant visitsChatGPT, Perplexity, Gemini, Claude and Copilot named as sourcesNoYes
WooCommerce ordersUTM tags savedFull source on every order
Cookie length30 daysYou choose

Related reports

Landing page performance

The pages that win and the pages that leak, with the traffic behind each.

/pages

UTM hygiene audit

Where your attribution leaks, with the fixes in order.

/audit

Lead quality scorer

Who to call first and why, so your team works the best leads first.

/leads

See all 30 reports up close →

Want Us to Build This for You?

Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.

Get the Support Package →See What's Included

Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

Done for you

$199/yr$349

Launch price · Real Value: $1,700

  • Expert SetupOur resident expert team installs UTM Grabber and wires every form, with a live test.
  • Diagnostics & FixesCaching, cookie and GDPR leaks found and fixed, then audited again all year.
  • Custom Reporting + MCPWe connect the AI Connector (MCP) to your data and hand you your own AI report builder.
  • Ongoing SupportNew funnels and forms wired all year, with priority answers.

Get This Report on
Your Own Leads.

Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /forms. Or just describe what you need.

Connect Your AI →See UTM Grabber Premium PlansBook a Demo

Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.

This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.