Find Where Your Tracking Leaks and Fix It in the Right Order
The UTM hygiene audit scores your tracking health and names each specific leak: paid clicks that lost their tags, missing click IDs, split spellings, campaign typos and pages that drop tags. It answers “where is my attribution leaking, and what do I fix first?”
Published · Updated
/auditLeads, forms and tracking
Can I trust my UTM tracking before I read reports?
It depends on how clean your tags are. Before you trust any report, the UTM hygiene audit scores your tracking health and lists each leak in order: untagged paid clicks, missing click IDs, split spellings and pages that drop tags. Type /audit to run it. To see which pages lose tags, the Landing page performance report goes deeper. To check each form's UTM capture, use Form performance. For B2B CRM answers by source, pick Sources by CRM.
What it is: The UTM hygiene audit is a tracking health check from the free UTM Grabber Reports skill for anyone about to trust a report, naming every attribution leak and the fix to make first.
What this report answers
Built for: Anyone about to trust a report: run it first, then fix what it finds.
What's in the report
Why You Can Trust What It Tells You
7 checks on your tracking
It checks UTM coverage, paid clicks that lost UTMs, Google and Meta click IDs, one spelling per value, campaign typos and landing pages losing tags.
Coverage graded on campaign traffic
Full coverage passes at 90% and gets watched from 70%, and organic, referral and direct visits are left out because they never carry a campaign.
A pass you can believe
The report says every check passed only when at least 4 checks ran.
Ask your AI
Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.
You ask: /auditWhere is our attribution leaking?
Used UTM Grabber
check_site_health· UTM Grabberlist_forms· UTM Grabberget_entries· UTM Grabber· 1,120 leads audited
Claude answers: 33 leads from paid clicks arrived with no UTMs in September. 3 of 7 checks passed.
/audit- “Where is our attribution leaking?”
- “Audit our UTM tagging and tell me what to fix first.”
- “Why are so many of our leads missing a campaign?”
What it uses
UTM GrabberRequiredYour leads, with their UTMs and click IDsReport designs need Claude, Codex or Cursor.
UTM hygiene auditWhich plan do you need?
This report works on every plan, starting with the free plugin.
On Free and Starter your AI reads only your last 30 days, so a 30-day audit has no period before for the score's change. Starter+ and Premium add it.
| Plan | What your AI reads |
|---|---|
| Free pluginThis report | Your last 30 days, with a fair-use allowance |
| Starter | Your last 30 days, with first touch and more click IDs |
| Starter+ or Premium | Your full history, unmetered |
See it in 4 looks
Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.
Questions about this report
What counts as a campaign typo?
A campaign name 1 or 2 edits away from a campaign with more leads, such as spring_promo and sprng_promo. It skips numbered series and short variants like _us and _uk, which are usually on purpose.
Will it fix the tags for me?
It tells you exactly what to change: auto-tagging, a tracking template, a final URL or a naming sheet. You make the change in your ad platform or on your site, then rerun the audit.
Does it work with the free plugin?
Yes. It reads the UTM fields, click IDs and landing pages the free plugin captures. Under 10 leads, you get a spot check instead of the full audit.
Related reports
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- Expert SetupOur resident expert team installs UTM Grabber and wires every form, with a live test.
- Diagnostics & FixesCaching, cookie and GDPR leaks found and fixed, then audited again all year.
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Get This Report on
Your Own Leads.
Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /audit. Or just describe what you need.
Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.
This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.