Source: The "source" parameter is designed to answer the question: "Where are the visitors coming from?"
Example: utm_source=Facebook

This parameter is part of the UTM or Urchin Tracking Module. In this example, 'Facebook' is the source, indicating that the visitors are coming from this particular social media platform. This information is crucial for tracking and attributing leads, helping you understand where your audience is coming from.

Medium: The medium parameter is a key tool that identifies the marketing channels driving visitors to your site. When we talk about the medium in the context of the HandL UTM Grabber, we're referring to the various platforms or avenues that can be used. These include, but are not limited to, channels such as email and social media
Example: utm_medium=socialmedia

This example indicates that the medium, or channel, through which visitors are coming to your site is social media. By understanding and utilizing these parameters, you can better track and analyze your website's traffic, allowing you to adapt and optimize your marketing strategies effectively. Remember, for someone new to these concepts, the medium parameter is simply a way to identify how visitors are reaching your site - be it through an email campaign, social media, or other marketing channels.

Campaign Title: The campaign title parameter is a tool that assists you in identifying and tracking how well a particular campaign is performing.
Example: utm_campaign=earlyaccess

This means if your campaign's title is "early access", you can track its performance by using the parameter "utm_campaign=earlyaccess". This way, you can easily monitor the success of your campaign.

By using this parameter, you're not just tracking your campaign, but also ensuring the accuracy and correctness of your results. It's a simple yet effective way to measure your campaign's reach and impact. So, remember to use this parameter to keep a tab on your campaign's progress.

Remember: Keep your campaign title unique and specific for easy identification and tracking.

Term: The term parameter, also known as the keyword parameter, is a component of UTM that helps to identify specific user interactions. Specifically, it tracks when a visitor clicks through individual products or offerings that you are targeting.
Example: utm_term=software

By utilizing the term parameter, you can gain insights into which specific products or services are garnering the most interest from your audience. This information can be extremely valuable for tailoring your marketing efforts and improving your overall business strategy.

Remember: the key to successfully using UTM tracking is consistency. Always use the same parameters for the same types of links to ensure accurate data collection and analysis.

Content: Content parameter is utilized to identify the specific widget that was clicked on, either in an email, an advertisement, or a promotion. This tag can be particularly useful when you have two identical links on the same page, but with different descriptions.
Example: utm_content=headerlink

By using this tag, it becomes easier to track and understand which specific elements in your campaign are driving the most engagement. This helps not only in better lead tracking, but also in improving your overall marketing attribution.

What does a URL with UTM parameters look like?

Take a look at this example of a URL with a UTM code. Although it might seem lengthy, the string of text following the "?" (question mark) can be easily dissected. The UTM parameters following the "?" do not alter anything on the page. Instead, they aid your analytics program in providing precise information about where your traffic is coming from and how it reaches you.
http://yourURL.com/landingpage?utm_campaign=earlyaccess&utm_medium=socialmedia&utm_source=Twitter
In this instance, the campaign is "earlyaccess", the "medium" is social media, and the source is "Twitter". When people click on this link, it indicates that the traffic is originating from Twitter.

How to generate a URL with UTM parameters?

Creating a campaign URL with UTM (Urchin Tracking Module) parameters is a straightforward process. Here's how to do it:

Step 1: Open Google's Campaign Builder

Step 2: You'll find a form where you need to fill in each link attribute. These include the full website URL, Campaign Source, Campaign Medium, and Campaign Name.

Step 3: If you want a more specific tracking, you can fill in the 'Campaign Term' and 'Campaign Content' boxes.

Step 4: Once you have filled in all the necessary information, Google's Campaign Builder will generate a ready-to-use URL.

Step 5: Simply copy the link and use it in your campaign.

This process allows you to customize your URL for specific campaigns, making it easier to track leads and attribution. Even if you are new to these concepts, this easy-to-follow guide should help you to create effective UTM parameters for your marketing campaign.

Understanding How UTM Parameters Work

Google Analytics is an incredibly useful tool for tracking incoming traffic to your website. However, it isn't as simple as setting up Google Analytics and letting it do all the work. A key factor in this process involves UTM parameters, also known as Urchin Tracking Modules.

Understanding the Potential Hurdles

One nuance of using UTMs involves potential redirection or referral from third-party websites. For instance, PayPal, a common UTM suppressor, can hijack the original UTMs and replace them with its own. Consequently, Google Analytics may mistakenly attribute the sales to PayPal instead of the original UTMs. This results in misleading data, which inaccurately attributes sales to the referral rather than the original UTMs.

Solution: Accurate Tracking and Conversion

To resolve this issue, you need to accurately track and capture the UTMs, then send them to Google Analytics or your preferred Customer Relationship Management (CRM) system at the time of conversion. By doing so, you can ensure an accurate measurement of your traffic and conversions, leading to more reliable data and insights.

By understanding and correctly using UTM parameters, you can harness the full power of Google Analytics to better understand your website's traffic and improve your conversion rates.

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Why are UTM Parameters are so valuable?

Data is power. UTM (Urchin Tracking Module) parameters are highly beneficial tools that allow you to track where your website traffic is originating from. They are particularly useful when testing the effectiveness of different campaigns, promotions, or strategies. These parameters also allow you to measure the performance of specific pieces of content and links, providing invaluable insights to guide your marketing decisions.

For instance, UTM parameters can help you decide when it's the right time to increase or decrease the budget of a Paid Ads campaign. They can also identify which parts of your site aren't converting as well as they could be. By examining the detailed performance data (as shown in the image below), you can make necessary improvements to boost conversion rates and ultimately increase revenue.

The power of UTM parameters lies in their ability to facilitate data-driven decisions, improving the effectiveness and efficiency of your marketing efforts.

How to Test UTM Parameters

To ascertain if your UTM parameters (Urchin Tracking Module) are captured accurately, you can utilize the powerful Developer Tools available in most web browsers. These parameters are crucial for lead tracking and attribution, enabling you to understand where your website's traffic is coming from.

Here's a simple step-by-step guide on how to test UTM parameters:

1. Click on a link that has UTM parameters appended to it.
2. Open the Developer Console in your browser. This is usually accessible from the browser's menu, or by right-clicking on a webpage and selecting 'Inspect' or 'Inspect Element'.

If you don't see the UTM parameters listed in this section, it indicates that your website might not be tracking UTMs efficiently.

Remember: using UTM parameters is a straightforward and effective method to understand your website's traffic sources. However, accurate implementation and tracking are essential for reliable results.

It's crucial to capture UTM (Urchin Tracking Module) parameters as soon as users land on your website page. This moment, often referred to as the 'first touch', is the golden opportunity for data capture. But you might wonder, how can this be done?

The most basic method involves capturing these parameters from the query arguments. This step is critical as it forms the foundation for all subsequent data collection efforts. It's essential to capture and store these UTMs in a place where you can easily access them later.

Why is the timing so important?

The reason behind this is simple - if a user navigates away from the landing page, all attached UTMs vanish. Once gone, there's no way to retrieve them, leaving you without crucial data.

What's the solution?

The HandL UTM Grabber V3 comes to the rescue in this critical process. Our unique method depends on both server-side and client-side data collection, ensuring the capturing of UTM parameters in COOKIES for all cases. This approach guarantees a reliable and thorough data capture, leaving no stone unturned.

If your website is designed for user registration (lead generation) or sales (ecommerce), it's essential to tag your URLs with UTM (Urchin Tracking Module) parameters. UTM parameters allow you to track where your users are originating from and identify the most effective conversion sources. This information is vital for scaling up your business.

Many website owners and marketers rely on Pay-Per-Click (PPC) ads, directing traffic to their landing pages and relying solely on provided conversion metrics to decide whether to continue or discontinue a campaign. However, our case studies have revealed that conversion reports in Ad platforms are often under-reported and can be misleading.

To make accurate decisions about ad performance, the use of orthogonal data is highly recommended. Orthogonal data, such as Google Analytics, Internal Tracking, CRM and others, have proven to provide better marketing decisions. Therefore, tracking UTMs and incorporating this data back into your repository is crucial.

In simple terms, HandL UTM Grabber can streamline your marketing efforts by providing a clear understanding of where your website traffic is coming from. This valuable insight can help you optimize your marketing strategies, making them more effective and profitable.

Installing HandL UTM Grabber

The installation of HandL UTM Grabber V3 is as straightforward as any other WordPress plugin. Simply upload the plugin file in the WordPress plugin section and you're good to go. For more detailed information, please refer to our documentation page.

What Can You Do with the HandL UTM Grabber?

The HandL UTM Grabber is not your regular WordPress plugin. It allows you to capture UTM variables from your landing page and sync them to your CRM when a user converts. The HandL UTM Grabber V3 supports many major opt-in form plugins right out of the box. A list of some of these plugins can be found on our documentation page. If your form is not listed there, we probably still support it. Chat with us and we'll assist you in implementing it with your preferred form.

How to Use the HandL UTM Grabber?

There are three common ways to use the HandL UTM Grabber V3.

1) WordPress Native Shortcodes: You can use all the UTM variables, other parameters, and custom parameters you created as a shortcode. Each shortcode resolves into the real captured value. For example, [utm_campaign] will resolve into the corresponding utm_campaign value. More information can be found on our documentation page.

2) Input Field Wrapper: In some cases, shortcodes may not resolve depending on where they are used due to WordPress restrictions. If you want to create a hidden form field and populate the value for one of the UTM parameters, you'll want to use our respective input wrapper. Every shortcode has its corresponding input wrapper. For example, the [utm_campaign] shortcode's corresponding input wrapper is [utm_campaign_i][/utm_campaign_i]. More details can be found on our documentation page

3) Hassle-free Tracking: As the name suggests, this is the easiest way of integrating the plugin with your forms. It's as simple as adding a class, name, or id attribute to your fields. Every shortcode has its corresponding name/class/id. For example, the [utm_campaign] shortcode's corresponding class is class=utm_campaign. Detailed information can be found on our documentation page.