Give Every Channel Fair Credit, From First Visit to Form
Customer journeys connects each lead's first visit to the visit that converted, shows the paths between channels, and gives every channel fair credit 3 ways: first touch, last touch and a 50/50 split. It answers “which channels find people, and which only close them?”
Published · Updated
Which channels find new people, and which only close them?
It depends on whether you care about the first visit or the last. To connect each lead's first visit to the one that converted, and give every channel fair credit 3 ways, Customer journeys is the report to run. Type /journey to get it. To follow store revenue, use Revenue by source. For leads from AI assistants, Leads from AI assistants fits better. To compare ad variants, pick Ad creative performance.
What it is: Customer journeys is a first-to-last-touch report from the free UTM Grabber Reports skill for marketers defending top-of-funnel spend that shows which channels open journeys and which close them.
What this report answers
Built for: Marketers defending top-of-funnel spend such as social, content and AI search.
What's in the report
Why You Can Trust What It Tells You
Credit shared across the journey
The 50/50 split gives half of each lead's credit to each touch, and a lead that stayed on one channel gives it full credit.
Finds undervalued channels
A channel is undervalued when the split gives it 10%+ more than last click does, and 1% of the total, and overcredited in reverse.
Missing data is counted openly
Leads without first-touch data are left out and counted in the notes.
Ask your AI
Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.
You ask: /journeyWhich channels start our customer journeys?
Used UTM Grabber and CRM
check_site_health· UTM Grabberlist_forms· UTM Grabberget_entries· UTM Grabber· 1,120 leadsget_deals· CRM· 519 deals
Claude answers: Organic search opens 228 journeys but closes only 150. 31% of leads converted on a different channel than their first visit.
/journey- “Which channels start our customer journeys?”
- “What would last-click reporting wrongly tell us to cut?”
- “Compare first touch and last touch for this month's leads.”
What it uses
UTM GrabberRequiredYour leads, with their UTMs and click IDsNeeds UTM Grabber PremiumYour UTM Grabber leads with first-touch fields (first source, medium, referrer and landing page), which UTM Grabber Premium records.Report designs need Claude, Codex or Cursor.
Customer journeysWhich plan do you need?
This report needs UTM Grabber Premium. Customer journeys compares each lead's first visit with the visit that converted. UTM Grabber Premium records that first visit: its source, medium, referrer and landing page. The free plugin keeps only the last click, so on free data you get a short version with today's last-touch mix.
Starter+ and Premium open your full history to your AI. First visits exist only for leads that Premium recorded.
| Plan | What your AI reads |
|---|---|
| Free plugin | Your last 30 days, with a fair-use allowance |
| StarterThis report | Your last 30 days, with first touch and more click IDs |
| Starter+ or Premium | Your full history, unmetered |
See it in 4 looks
Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.
Questions about this report
Why does it need UTM Grabber Premium?
Premium records each person's first visit: its source, medium, referrer and landing page. Without it there's no first touch to compare, so with fewer than 10 leads carrying first-touch data you get a short version showing today's last-touch mix.
Is this an attribution model?
It's 3 plain views of the same leads: who opened the journey, who closed it, and a 50/50 split. Every rule is printed in the notes, so nothing is a black box.
Can it credit revenue, not just leads?
Yes. Connect your CRM, or use WooCommerce orders, and it credits won revenue the same 3 ways. WooCommerce orders take priority, because they carry their own first touch.
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Get This Report on
Your Own Leads.
Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /journey. Or just describe what you need.
Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.
This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.