Know Which Ads to Scale, Rotate or Pause Before They Wear Out
Ad creative performance ranks your ad creatives (the utm_content values on paid leads) and flags the ones wearing out week by week. It answers “which ads are pulling their weight, and which are tiring?” With ad spend connected, it adds cost per lead per creative and the ads that spent without a single lead.
Published · Updated
/creativePaid media, revenue and journeys
Which of my ads are working and which are wearing out?
It depends on whether you're judging ads or search terms. To rank your ad creatives by the leads they bring and flag the ones tiring week by week, Ad creative performance is the report to run. Type /creative to get it. For search terms instead of ads, use Keyword performance. To model moving budget between channels, the Budget simulator fits better. To see the full path from first visit, pick Customer journeys.
What it is: Ad creative performance is a creative ranking from the free UTM Grabber Reports skill for creative teams and media buyers that shows which ads to scale, rotate or pause.
What this report answers
Built for: Creative teams and media buyers deciding what to brief next.
What's in the report
Why You Can Trust What It Tells You
Catches creatives wearing out
A creative is fatiguing after 3 straight weekly drops, or when its latest week is 40%+ below its first week of 4+ leads.
Only full weeks get compared
The report uses full 7-day weeks only, so a partial week can't look like a drop, and 28 to 31 days gives 4 full weeks.
Same creative, counted once
Names are grouped ignoring case and punctuation, so Hero_CTA and hero-cta count as one creative.
Ask your AI
Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.
You ask: /creativeWhich of our ads are wearing out?
Used UTM Grabber, Google Ads and Meta Ads
check_site_health· UTM Grabberlist_forms· UTM Grabberget_entries· UTM Grabber· 1,120 leadsget_ads· Google Ads· $18.8K spendget_ads· Meta Ads· $9,100 spend
Claude answers: RSA - Same Day Emergency Care brought 66 paid leads, 10% of the total. 21 creatives brought 669 paid leads in September.
/creative- “Which of our ads are wearing out?”
- “Rank our ad creatives by leads this month.”
- “Which ads spent money and brought no leads?”
What it uses
UTM GrabberRequiredYour leads, with their UTMs and click IDsReport designs need Claude, Codex or Cursor.
Ad creative performanceWhich plan do you need?
This report works on every plan, starting with the free plugin.
On Free and Starter your AI reads only your last 30 days, so a 30-day report leaves out the change against the period before. Starter+ and Premium add it.
| Plan | What your AI reads |
|---|---|
| Free pluginThis report | Your last 30 days, with a fair-use allowance |
| Starter | Your last 30 days, with first touch and more click IDs |
| Starter+ or Premium | Your full history, unmetered |
See it in 4 looks
Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.
Questions about this report
How does it match leads to ads?
By utm_content. Each ad's URL carries a utm_content value, and UTM Grabber saves it with the lead. With an ad account connected, spend matches when the ad name equals the utm_content value.
Does it judge how an ad looks?
No. It only sees lead counts, so it talks about hooks, offers and rotation, not design. A creative that grew against last month but is fading inside this one is called fatiguing, and the report says both.
What if our ads don't use utm_content?
You get a short version that explains how to tag ads with utm_content, so the next report can tell your creatives apart.
Related reports
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Get This Report on
Your Own Leads.
Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /creative. Or just describe what you need.
Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.
This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.