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See Which AI Assistants Send You Leads, and Which Pages Earn Them

Leads from AI assistants counts the leads whose converting visit came from an AI assistant such as ChatGPT, Perplexity, Gemini, Claude or Copilot. It shows which assistant sends them, which pages they land on and whether the channel is growing. It answers “is AI search sending us customers, and which pages earn it?”

Published · Updated

/aiPaid media, revenue and journeysNew in v2.0Best with UTM Grabber Premium
Open the Full Sample →Ask Your AI for It
Leads from AI assistants sample report in the Studio look, sample data for Northwind Dental. Headline: AI assistants sent 60 leads, 43% more than August.Open full screen
Sample data from Northwind Dental, a fictional dental practice. Its headline reads: “AI assistants sent 60 leads, 43% more than August.” Click to open the full report.

Is ChatGPT or other AI search sending me customers?

It depends on what you want to measure. To count the leads whose converting visit came from ChatGPT, Perplexity, Gemini, Claude or Copilot, and see which pages they land on, Leads from AI assistants is the report to run. Type /ai to get it. To see where AI fits in each lead's full path, use Customer journeys. For Google search terms, Keyword performance fits better. To follow store sales, pick Revenue by source.

What it is: Leads from AI assistants is an AI search report from the free UTM Grabber Reports skill for owners and SEO leads that shows which assistants send you leads and which pages earn them.

What this report answers

How many leads came from AI assistants this month?
Which assistant sends the most?
Which pages do AI visitors land on before they convert?
How do AI leads compare with Google organic leads?

Built for: Owners and SEO leads deciding whether AI search is worth optimizing for.

What's in the report

The Leads from AI assistants sample report in the Studio look, with its 6 parts numbered to match the list
Click or tap a number or list item.Open the full sample →

Why You Can Trust What It Tells You

Spots leads from AI assistants

A lead counts as AI when its source, referrer, utm_source or landing page tag names an assistant such as chatgpt.com, perplexity.ai or claude.ai.

Counts you can treat as a minimum

Some assistant apps strip the referrer, so your AI lead count is a floor, and the notes say so.

Quality compared on enough deals

Close rate and revenue per lead need 5 matched deals on each side, or the report compares form answers instead.

Ask your AI

Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.

You ask: /aiHow many leads did ChatGPT send us this month?

Used UTM Grabber and CRM
  • check_site_health· UTM Grabber
  • list_forms· UTM Grabber
  • get_entries· UTM Grabber· 1,120 leads
  • get_deals· CRM· 519 deals

Claude answers: AI assistants sent 60 leads, 43% more than August. ChatGPT sent 33 of them.

Example chat in Claude. Sample data from Northwind Dental, a fictional dental practice. Your AI uses your own leads.
  • /ai
  • “How many leads did ChatGPT send us this month?”
  • “Which AI assistants send us leads?”
  • “Which of our pages do AI visitors land on before they fill a form?”

What it uses

UTM GrabberRequiredYour leads, with their UTMs and click IDsBest with UTM Grabber PremiumOrganic source and referrer domain fields from UTM Grabber Premium, the main way AI visits are detected.
CRMOptionalHubSpotSalesforcePipedrive
Your AIClaude, ChatGPT, Codex or Cursor

Report designs need Claude, Codex or Cursor.

Leads from AI assistants
RequiredOptionalAd, analytics and CRM connectors come from each platform or a third party.

Which plan do you need?

This report works best with UTM Grabber Premium. UTM Grabber Premium names each visit's organic source and referrer domain, which is how this report spots ChatGPT, Perplexity, Gemini, Claude and Copilot. On the free plugin, it finds only the leads whose links carry a tag such as utm_source=chatgpt.com.

What your AI can read from UTM Grabber
PlanWhat your AI reads
Free pluginYour last 30 days, with a fair-use allowance
StarterThis reportYour last 30 days, with first touch and more click IDs
Starter+ or PremiumYour full history, unmetered
Compare Plans →

See it in 4 looks

Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.

Leads from AI assistants report, Studio look

Studio

Client-facing reports

ViewPDFSlides

Leads from AI assistants report, Boardroom look

Boardroom

Presenting to leadership

ViewPDFSlides

Leads from AI assistants report, Ledger look

Ledger

Weekly ops reviews and analysts

ViewPDFSlides

Leads from AI assistants report, Classic look

Classic

Printed reports and long reads

ViewPDFSlides

Questions about this report

Does it work with the free plugin?

Partly. On free-plugin data, it explains that full AI detection needs UTM Grabber Premium, and lists any leads found through tags such as utm_source=chatgpt.com, which ChatGPT adds to most links.

Why might the count look low?

Some assistant apps strip the referrer, so a visit from them looks like direct traffic. The report treats its count as a floor and says so in the notes.

What's an AI-started journey?

The person's first visit came from an AI assistant, but the visit that converted came from another channel, such as Google or direct. It shows AI's part in starting journeys, not just finishing them.

Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

See UTM Grabber Premium Plans →Book a Demo
What UTM Grabber saves with each lead
Free pluginUTM Grabber Premium
Last-click UTM tagsSource, medium, campaign, term and contentYesYes
Google Ads click IDgclidYesYes
First touchThe source and campaign that found them, kept after later visitsNoYes
Meta and Microsoft Ads click IDsfbclid, msclkidPlus Google's wbraid and gbraidNoYes
Traffic labelsPaid, Organic, Social, Referral or Direct on every visitNoYes
AI assistant visitsChatGPT, Perplexity, Gemini, Claude and Copilot named as sourcesNoYes
WooCommerce ordersUTM tags savedFull source on every order
Cookie length30 daysYou choose

Related reports

Customer journeys

First touch to last touch, with fair credit for every channel.

/journey

Keyword performance

Your best search terms by intent, and the ones to bid up.

/keywords

Revenue by source

WooCommerce revenue by channel, campaign and product, so you know where the next dollar goes.

/revenue

See all 30 reports up close →

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Get This Report on
Your Own Leads.

Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /ai. Or just describe what you need.

Connect Your AI →See UTM Grabber Premium PlansBook a Demo

Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.

This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.