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Call Your Best Leads First, With the Reasons Spelled Out

The Lead quality scorer gives every lead a score from 0 to 100 using transparent, additive points from signals already in your entries, then hands sales a call list. It answers “which leads should we call first, and why?”

Published · Updated

/leadsLeads, forms and tracking
Open the Full Sample →Ask Your AI for It
Lead quality scorer sample report in the Studio look, sample data for Northwind Dental. Headline: 258 leads scored Hot: call them first.Open full screen
Sample data from Northwind Dental, a fictional dental practice. Its headline reads: “258 leads scored Hot: call them first.” Click to open the full report.

Which leads should my sales team call first today?

It depends on whether you're sorting a list or prepping one call. To rank every lead from 0 to 100 and hand sales a call list, the Lead quality scorer is the one to run. Type /leads to get it. To prepare for a call with one person, use the Lead profile. To check which forms bring the best leads, Form performance fits better. To time your follow-up, pick When leads arrive.

What it is: The Lead quality scorer is a call-priority report from the free UTM Grabber Reports skill for sales teams and front desks that scores every lead with clear, additive points.

What this report answers

Which leads are Hot, Warm or Cold?
Who should sales call first today?
Which source brings the best leads?
Which form question would sharpen the score?

Built for: Sales teams, front desks and owners who can't call everyone at once.

What's in the report

The Lead quality scorer sample report in the Studio look, with its 6 parts numbered to match the list
Click or tap a number or list item.Open the full sample →

Why You Can Trust What It Tells You

Points for buying signals

A paid search click adds +10, searching your name adds +15, and urgent or price words in the search term add +15.

Form answers add points

Budget answers earn up to +25, timeframe answers up to +20, and a phone number, a company and 2+ forms add more.

Hot, warm or cold at a glance

Scores cap at 100, with Hot at 50+, Warm at 25 to 49 and Cold under 25, and device is never scored.

Ask your AI

Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.

You ask: /leadsWho should we call first?

Used UTM Grabber
  • check_site_health· UTM Grabber
  • list_forms· UTM Grabber
  • get_entries· UTM Grabber· 1,120 submissions

Claude answers: 258 leads scored Hot: call them first. 1,111 leads in September from 1,120 submissions: 258 hot, 552 warm and 301 cold.

Example chat in Claude. Sample data from Northwind Dental, a fictional dental practice. Your AI uses your own leads.
  • /leads
  • “Who should we call first?”
  • “Score this week's leads and give me a call list.”
  • “Which source brings our hottest leads?”

What it uses

UTM GrabberRequiredYour leads, with search terms, click IDs and form answers
Your AIClaude, ChatGPT, Codex or Cursor

Report designs need Claude, Codex or Cursor.

Lead quality scorer
RequiredOptionalAd, analytics and CRM connectors come from each platform or a third party.

Which plan do you need?

This report works on every plan, starting with the free plugin.

What your AI can read from UTM Grabber
PlanWhat your AI reads
Free pluginThis reportYour last 30 days, with a fair-use allowance
StarterYour last 30 days, with first touch and more click IDs
Starter+ or PremiumYour full history, unmetered
Compare Plans →

See it in 4 looks

Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.

Lead quality scorer report, Studio look

Studio

Client-facing reports

ViewPDFSlides

Lead quality scorer report, Boardroom look

Boardroom

Presenting to leadership

ViewPDFSlides

Lead quality scorer report, Ledger look

Ledger

Weekly ops reviews and analysts

ViewPDFSlides

Lead quality scorer report, Classic look

Classic

Printed reports and long reads

ViewPDFSlides

Questions about this report

Is the score a black box?

No. Every point comes from a printed rule, and each lead shows its top 2 reasons, so a rep can see at a glance why someone is Hot.

What if our forms don't ask about budget or timing?

It scores what your forms do ask and lists the missing signals in the notes. It may suggest adding a “how soon” question, or a budget question on B2B-style forms that ask for a company.

Does it show personal details?

The call list shows names, sources and scores. Emails are masked (j***@domain.com), and IP addresses are never printed.

Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

See UTM Grabber Premium Plans →Book a Demo
What UTM Grabber saves with each lead
Free pluginUTM Grabber Premium
Last-click UTM tagsSource, medium, campaign, term and contentYesYes
Google Ads click IDgclidYesYes
First touchThe source and campaign that found them, kept after later visitsNoYes
Meta and Microsoft Ads click IDsfbclid, msclkidPlus Google's wbraid and gbraidNoYes
Traffic labelsPaid, Organic, Social, Referral or Direct on every visitNoYes
AI assistant visitsChatGPT, Perplexity, Gemini, Claude and Copilot named as sourcesNoYes
WooCommerce ordersUTM tags savedFull source on every order
Cookie length30 daysYou choose

Related reports

Lead profile

One lead's full journey: every touchpoint, UTM and form answer. Prep for the call in seconds.

/lead

Form performance

Every form on your site, including the quiet ones, and the one to fix first.

/forms

When leads arrive

A day-by-hour map of when leads come in, so you can staff up and time your ads.

/timing

See all 30 reports up close →

Want Us to Build This for You?

Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.

Get the Support Package →See What's Included

Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

Done for you

$199/yr$349

Launch price · Real Value: $1,700

  • Expert SetupOur resident expert team installs UTM Grabber and wires every form, with a live test.
  • Diagnostics & FixesCaching, cookie and GDPR leaks found and fixed, then audited again all year.
  • Custom Reporting + MCPWe connect the AI Connector (MCP) to your data and hand you your own AI report builder.
  • Ongoing SupportNew funnels and forms wired all year, with priority answers.

Get This Report on
Your Own Leads.

Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /leads. Or just describe what you need.

Connect Your AI →See UTM Grabber Premium PlansBook a Demo

Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.

This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.