Get a Clear Verdict on One Campaign: Scale, Refresh or Pause
The Campaign deep dive takes one campaign end to end: its volume and rhythm, where its leads came from, and which ads and landing pages did the work. It ends with a verdict (scale, refresh, pause, hold or keep testing) and prints the rule behind it.
Published · Updated
/deepdiveCore performance
Should I scale, refresh or pause this one campaign?
It depends on whether you're judging one campaign or all of them. To defend or cut a single campaign, the Campaign deep dive looks at its volume, rhythm, ads and landing pages, then gives a verdict with the rule behind it. Type /deepdive to run it. To rank every campaign at once, use the Campaign leaderboard. To put two campaigns head to head, the Side-by-side comparison fits better. For a sudden drop, start with the Anomaly detector.
What it is: The Campaign deep dive is a single-campaign report from the free UTM Grabber Reports skill for PPC managers and agencies that ends with a clear verdict: scale, refresh, pause, hold or keep testing.
What this report answers
Built for: PPC managers and agencies who need to defend or cut a single campaign.
What's in the report
Why You Can Trust What It Tells You
Know when to scale or refresh
Scale means leads up 15%+ on 10+ leads, and Refresh means down 15% to 50%, or a second half 15%+ below the first.
Know when to pause or hold
Pause is down 50%+ or no lead in the last 7 days, Hold is within 15% of the earlier period, and new means Keep testing.
Ask your AI
Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.
You ask: /deepdiveHow is our Brand Search campaign doing?
Used UTM Grabber
check_site_health· UTM Grabberlist_forms· UTM Grabberget_entries· UTM Grabber· 106 leads of 1,120
Claude answers: Emergency dentist exact grew 18% to 106 leads. 9% of all leads in the period, #1 of 38 campaigns.
/deepdive [campaign name]- “How is our Brand Search campaign doing?”
- “Deep dive on the spring promo campaign: should we keep it running?”
- “Which ad and landing page are doing the work for our top campaign?”
What it uses
UTM GrabberRequiredYour leads, with their UTMs and click IDsFirst-touch fields from UTM Grabber Premium, for the channel that warmed leads up.Report designs need Claude, Codex or Cursor.
Campaign deep diveWhich plan do you need?
This report works on the free plugin. UTM Grabber Premium adds more detail.
| Plan | What your AI reads |
|---|---|
| Free pluginThis report | Your last 30 days, with a fair-use allowance |
| Starter | Your last 30 days, with first touch and more click IDs |
| Starter+ or Premium | Your full history, unmetered |
See it in 4 looks
Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.
Questions about this report
What if I spell the campaign name differently?
It matches ignoring letter case, spaces and underscores. If nothing matches, you get a short report that lists the campaigns that did bring leads and the closest tag, so you can pick the right one.
Does it show conversion rates for landing pages?
No. It shows leads per page, not conversion rates, because UTM Grabber sees form submissions, not visits. For lead rate by page, connect Google Analytics and ask for Traffic that never converts.
How small can the campaign be?
Under 10 campaign leads, you get a short, honest version. The verdict needs enough leads to tell a real change from normal swing.
Want Us to Build This for You?
Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.
Works on free and paid plans, and with your agency. Cancel anytime, no contracts.
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Launch price · Real Value: $1,700
- Expert SetupOur resident expert team installs UTM Grabber and wires every form, with a live test.
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- Custom Reporting + MCPWe connect the AI Connector (MCP) to your data and hand you your own AI report builder.
- Ongoing SupportNew funnels and forms wired all year, with priority answers.
Get This Report on
Your Own Leads.
Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /deepdive. Or just describe what you need.
Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.
This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.