Find What Broke Before a Small Drop Becomes a Big One
The Anomaly detector checks what moved this week against its usual pace, across channels, sources and campaigns. It separates real changes from normal random swing, answers “what changed, and is something broken?”, and says where to look first.
Published · Updated
/anomaliesCore performance
Did something break in my lead tracking this week?
It depends on what you're worried about. To find what moved against its usual pace, and tell a real change from normal swing, the Anomaly detector is the right report. It also says where to look first. Type /anomalies to run it. For a quick check on yesterday only, the Daily pulse is faster. For a calm weekly summary, use the Weekly executive summary. To see what's coming next, pick the Lead forecast.
What it is: The Anomaly detector is a change-spotting report from the free UTM Grabber Reports skill for anyone who relies on steady leads that flags real drops, spikes and quiet sources before they grow.
What this report answers
Built for: Anyone who has ever found out about a broken form 2 weeks late.
What's in the report
Why You Can Trust What It Tells You
Real drops, sorted by how serious
Fix means a drop of 50%+ beyond 2 standard deviations from normal, and Watch means a drop of 25%+ beyond 1.5.
Spikes and drops need real volume
A spike is a rise of 50%+ beyond 2 standard deviations, and any drop or spike needs 5+ leads involved.
Quiet and new sources stand out
A source went quiet when 3+ leads were expected and none arrived, and it's new when under 1 was expected and 3+ arrived.
Ask your AI
Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.
You ask: /anomaliesIs something broken with our leads?
Used UTM Grabber
check_site_health· UTM Grabberlist_forms· UTM Grabberget_entries· UTM Grabber· 1,120 leads, 999 baseline
Claude answers: The Whitening offer campaign ran 54% below its usual pace in the last 30 days. 1,120 leads against about 967 expected from the 31-day baseline (+16%).
/anomalies- “Is something broken with our leads?”
- “What changed this week compared with the last 30 days?”
- “Why did our Facebook leads drop this week?”
What it uses
UTM GrabberRequiredYour leads, with their UTMs and click IDsReport designs need Claude, Codex or Cursor.
Anomaly detectorWhich plan do you need?
This report works on every plan, starting with the free plugin.
On Free and Starter your AI reads only your last 30 days, so the baseline before the window is shorter than the usual 30 days. Starter+ and Premium read your full history.
| Plan | What your AI reads |
|---|---|
| Free pluginThis report | Your last 30 days, with a fair-use allowance |
| Starter | Your last 30 days, with first touch and more click IDs |
| Starter+ or Premium | Your full history, unmetered |
See it in 4 looks
Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.
Questions about this report
How does it avoid false alarms?
Every flag needs both a big percentage change and a move beyond normal random swing, measured in standard deviations, with 5+ leads involved. A quiet afternoon on a small site doesn't set anything off.
What if no leads arrived at all?
You get an honest empty report that tells you to test your forms first, since a total stop usually means a form or tracking problem, not a channel problem.
Does it blame a channel?
No. It flags where to look and what to check, such as a paused campaign, a spent budget or a ranking change. It never blames a channel without proof.
Related reports
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Get This Report on
Your Own Leads.
Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /anomalies. Or just describe what you need.
Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.
This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.