Know Which Campaigns to Scale and Which to Fix This Month
The Campaign leaderboard ranks every campaign by the leads it brought, with its growth against the previous period and its momentum inside this one. It answers “which campaigns worked, and which are slipping?” and maps where to scale and what to fix.
Published · Updated
/campaignsCore performance
Which of my campaigns are working and which are slipping?
It depends on whether you want the whole list or one campaign. To see every campaign ranked by the leads it brought, with growth and momentum, the Campaign leaderboard is the place to start. Type /campaigns to run it. To judge one campaign end to end, the Campaign deep dive goes deeper. To settle a two-way contest, use the Side-by-side comparison. For the paid and organic split, pick Paid vs organic.
What it is: The Campaign leaderboard is a campaign ranking from the free UTM Grabber Reports skill for media buyers and agencies that shows which campaigns to scale and which to fix.
What this report answers
Built for: Media buyers, PPC managers and agencies deciding where next week's budget goes.
What's in the report
Why You Can Trust What It Tells You
Momentum ignores normal ups and downs
The report compares the second half of the period with the first, and shows Steady while a campaign moves within normal random swing.
Clear calls to scale or fix
A campaign earns Scale with 15%+ growth on 5+ leads, and a big campaign that fell 15%+ gets a fix.
Tagging gaps become next steps
When 25%+ of your leads lack utm_campaign, tagging becomes a next step, and with no campaign tags you get a short report on adding them.
Ask your AI
Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.
You ask: /campaignsWhich campaigns worked best this month?
Used UTM Grabber
check_site_health· UTM Grabberlist_forms· UTM Grabberget_entries· UTM Grabber· 1,120 leads
Claude answers: Emergency dentist exact led 38 campaigns with 106 leads. The top three campaigns sent 26% of all leads.
/campaigns- “Which campaigns worked best this month?”
- “Rank all my campaigns and tell me which to scale.”
- “Which campaigns are slipping compared with last month?”
What it uses
UTM GrabberRequiredYour leads, with their UTMs and click IDsReport designs need Claude, Codex or Cursor.
Campaign leaderboardWhich plan do you need?
This report works on every plan, starting with the free plugin.
On Free and Starter your AI reads only your last 30 days, so a 30-day leaderboard ranks campaigns without the change against the period before. Starter+ and Premium add it.
| Plan | What your AI reads |
|---|---|
| Free pluginThis report | Your last 30 days, with a fair-use allowance |
| Starter | Your last 30 days, with first touch and more click IDs |
| Starter+ or Premium | Your full history, unmetered |
See it in 4 looks
Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.
Questions about this report
How does it decide a campaign is rising?
It checks 2 things: the change against the previous period, and momentum inside this one (the second half against the first). It only calls a trend when the move is beyond normal random swing, so noise stays “Steady”.
What if our campaigns aren't tagged?
Then there's nothing to rank, and the report says so. You get a short, honest version on adding utm_campaign to your links. The UTM hygiene audit shows where tags go missing.
Does it show cost per lead?
No. The leaderboard ranks campaigns by leads from UTM Grabber. To rank ads by spend, customers and return, connect Google Ads or Meta Ads and ask for Which ads brought customers.
Want Us to Build This for You?
Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.
Works on free and paid plans, and with your agency. Cancel anytime, no contracts.
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Launch price · Real Value: $1,700
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Get This Report on
Your Own Leads.
Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /campaigns. Or just describe what you need.
Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.
This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.