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Settle Which Campaign, Source or Month Did Better

The Side-by-side comparison puts any 2 segments on the same measures: 2 campaigns, 2 sources, 2 forms or 2 periods. It answers “which is working better, by how much, and on what?” with a verdict on each measure.

Published · Updated

/compareCore performance
Open the Full Sample →Ask Your AI for It
Side-by-side comparison sample report in the Studio look, sample data for Northwind Dental. Headline: Google Ads brought 45% more leads than Meta Ads.Open full screen
Sample data from Northwind Dental, a fictional dental practice. Its headline reads: “Google Ads brought 45% more leads than Meta Ads.” Click to open the full report.

Which did better, this campaign or that one?

It depends on how many things you're comparing. For any two campaigns, sources, forms or months, the Side-by-side comparison puts both on the same measures and gives a verdict on each. Type /compare to run it. To rank every campaign at once, use the Campaign leaderboard. For one campaign in depth, the Campaign deep dive fits better. For the overall paid and organic split, pick Paid vs organic.

What it is: The Side-by-side comparison is a head-to-head report from the free UTM Grabber Reports skill for anyone settling a debate, putting two campaigns, sources, forms or periods on the same measures.

What this report answers

Did Google Ads or Meta Ads bring more leads?
Was September better than August, and on which measures?
Which side has cleaner tracking?
What should the weaker side copy from the stronger one?

Built for: Anyone settling a debate about which channel, campaign, form or month did better.

What's in the report

The Side-by-side comparison sample report in the Studio look, with its 6 parts numbered to match the list
Click or tap a number or list item.Open the full sample →

Why You Can Trust What It Tells You

Ticks only for real gaps

A side gets a tick only when it leads by 3+ points on a rate or 3%+ on a count.

Context numbers stay neutral

Paid share and concentration never count as wins, because a higher number isn't plainly better.

Different windows line up fairly

The report lines up 2 different windows by day number, and compares them per day when their lengths differ.

Ask your AI

Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.

You ask: /compareCompare Google Ads and Meta Ads leads for September.

Used UTM Grabber
  • check_site_health· UTM Grabber
  • list_forms· UTM Grabber
  • get_entries· UTM Grabber· 415 vs 287 leads

Claude answers: Google Ads brought 45% more leads than Meta Ads. Google Ads: 415 leads, 92% fully tagged.

Example chat in Claude. Sample data from Northwind Dental, a fictional dental practice. Your AI uses your own leads.
  • /compare [X vs Y]
  • “Compare Google Ads and Meta Ads leads for September.”
  • “Was this month better than last month?”
  • “Which of our 2 contact forms works better?”

What it uses

UTM GrabberRequiredYour leads, with their UTMs and click IDs
Your AIClaude, ChatGPT, Codex or Cursor

Report designs need Claude, Codex or Cursor.

Side-by-side comparison
RequiredOptionalAd, analytics and CRM connectors come from each platform or a third party.

Which plan do you need?

This report works on every plan, starting with the free plugin.

On Free and Starter your AI reads only your last 30 days, so two periods you compare both have to fit inside them. Starter+ and Premium can compare any two periods.

What your AI can read from UTM Grabber
PlanWhat your AI reads
Free pluginThis reportYour last 30 days, with a fair-use allowance
StarterYour last 30 days, with first touch and more click IDs
Starter+ or PremiumYour full history, unmetered
Compare Plans →

See it in 4 looks

Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.

Side-by-side comparison report, Studio look

Studio

Client-facing reports

ViewPDFSlides

Side-by-side comparison report, Boardroom look

Boardroom

Presenting to leadership

ViewPDFSlides

Side-by-side comparison report, Ledger look

Ledger

Weekly ops reviews and analysts

ViewPDFSlides

Side-by-side comparison report, Classic look

Classic

Printed reports and long reads

ViewPDFSlides

Questions about this report

What can I compare?

Any 2 segments of your leads: 2 campaigns, 2 sources, 2 forms or 2 periods. Your AI filters each side by utm_source, utm_campaign, form or date before it builds the report.

Can it call a tie?

Yes. It only awards a measure when the gap is material, and when the sides split the measures it calls it a split decision.

What if one side has no leads?

You get a short report that says which filter to check, instead of a one-sided comparison.

Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

See UTM Grabber Premium Plans →Book a Demo
What UTM Grabber saves with each lead
Free pluginUTM Grabber Premium
Last-click UTM tagsSource, medium, campaign, term and contentYesYes
Google Ads click IDgclidYesYes
First touchThe source and campaign that found them, kept after later visitsNoYes
Meta and Microsoft Ads click IDsfbclid, msclkidPlus Google's wbraid and gbraidNoYes
Traffic labelsPaid, Organic, Social, Referral or Direct on every visitNoYes
AI assistant visitsChatGPT, Perplexity, Gemini, Claude and Copilot named as sourcesNoYes
WooCommerce ordersUTM tags savedFull source on every order
Cookie length30 daysYou choose

Related reports

Campaign leaderboard

Every campaign ranked, with the ones to scale and the ones to fix.

/campaigns

Campaign deep dive

One campaign end to end: every lead, landing page and ad, with a verdict.

/deepdive

Paid vs organic

The split, the winners on each side, and the rebalance to make next.

/paidvsorganic

See all 30 reports up close →

Want Us to Build This for You?

Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.

Get the Support Package →See What's Included

Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

Done for you

$199/yr$349

Launch price · Real Value: $1,700

  • Expert SetupOur resident expert team installs UTM Grabber and wires every form, with a live test.
  • Diagnostics & FixesCaching, cookie and GDPR leaks found and fixed, then audited again all year.
  • Custom Reporting + MCPWe connect the AI Connector (MCP) to your data and hand you your own AI report builder.
  • Ongoing SupportNew funnels and forms wired all year, with priority answers.

Get This Report on
Your Own Leads.

Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /compare. Or just describe what you need.

Connect Your AI →See UTM Grabber Premium PlansBook a Demo

Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.

This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.