Start Monday Knowing What Changed in Last Week's Leads
The Weekly executive summary is a one-pager for leadership. It compares the last 7 days of leads with the 7 before, names what changed, and gives you 2 or 3 things to do this week. It's tighter than the monthly and prints on 2 pages.
Published · Updated
/weeklyCore performance
Which report should I send my team each week?
It depends on how much detail your team wants. For a quick Monday update, the Weekly executive summary is the right pick: the last 7 days against the 7 before, what changed, and 2 or 3 things to do this week. Type /weekly to run it. If you want the full 30-day story, use the Monthly performance review. For a check on yesterday alone, the Daily pulse is faster. To catch something that broke, run the Anomaly detector.
What it is: The Weekly executive summary is a one-page leadership update from the free UTM Grabber Reports skill for founders and account managers that compares this week's leads with last week's and names what to do next.
What this report answers
Built for: Founders, marketing leads and agency account managers who send a short update every Monday.
What's in the report
Why You Can Trust What It Tells You
Small wobbles stay off the page
The report leaves out any move under 3 leads, so only changes worth your time make it onto the page.
Advice only on real moves
A rise or drop needs 5+ leads and a 10%+ change before the report recommends anything.
Quiet sources get spotted
A source that sent 3+ leads last week and none this week is flagged, and a week with no real moves is called flat.
Ask your AI
Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.
You ask: /weeklyWhat changed in our leads this week?
Used UTM Grabber
check_site_health· UTM Grabberlist_forms· UTM Grabberget_entries· UTM Grabber· 255 leads
Claude answers: Lead flow held steady at 255 leads this week. Google sent the most leads (117, 46% of the week).
/weekly- “What changed in our leads this week?”
- “Write my Monday update for the leadership team.”
- “Which source dropped the most compared with last week?”
What it uses
UTM GrabberRequiredYour leads, with their UTMs and click IDsReport designs need Claude, Codex or Cursor.
Weekly executive summaryWhich plan do you need?
This report works on every plan, starting with the free plugin.
| Plan | What your AI reads |
|---|---|
| Free pluginThis report | Your last 30 days, with a fair-use allowance |
| Starter | Your last 30 days, with first touch and more click IDs |
| Starter+ or Premium | Your full history, unmetered |
See it in 4 looks
Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.
Questions about this report
How long is the weekly report?
It's built to print on 2 pages. That's why the closing has no summary numbers: the headline, 4 numbers, what changed, your sources and this week's moves are all there is.
What if we got fewer than 10 leads this week?
You get a short, honest version that lists the leads and explains why it stops there, instead of percentages that mean nothing on a small sample.
Can I get it every Monday without asking?
Yes. In the Claude desktop app, ask for a scheduled task that runs /weekly every Monday morning, or ask Claude to keep a report link up to date. Desktop scheduled tasks run while the app is open and your computer is awake.
Related reports
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Get This Report on
Your Own Leads.
Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /weekly. Or just describe what you need.
Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.
This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.