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Catch a Lead Drop or Spike the Morning After It Happens

The Daily pulse is a one-page morning brief for a single day. It puts yesterday's leads next to your trailing 7-day average and the same weekday last week, and answers one question: did anything break or spike yesterday?

Published · Updated

/pulseCore performanceNew in v2.0
Open the Full Sample →Ask Your AI for It
Daily pulse sample report in the Studio look, sample data for Northwind Dental. Headline: 48 leads, 28% above average.Open full screen
Sample data from Northwind Dental, a fictional dental practice. Its headline reads: “48 leads, 28% above average.” Click to open the full report.

How do I know if yesterday's leads were normal?

It depends on how fast you need to know. If you want a morning answer to "did anything break or spike yesterday?", the Daily pulse is built for that: yesterday next to your 7-day average and the same weekday last week. Type /pulse to run it. For a fuller weekly view, the Weekly executive summary fits better. To separate real drops from normal swing across campaigns, use the Anomaly detector. To plan ahead, pick the Lead forecast.

What it is: The Daily pulse is a one-page morning brief from the free UTM Grabber Reports skill for owners and media buyers that checks yesterday's leads against a normal day.

What this report answers

Was yesterday above or below a normal day, and by how much?
Which source sent the most leads, and which one moved?
Did a regular source go quiet?
What did yesterday's ads cost per paid lead, when an ad account is connected?

Built for: Owners and media buyers who want to know first thing in the morning whether yesterday was normal.

What's in the report

The Daily pulse sample report in the Studio look, with its 5 parts numbered to match the list
Click or tap a number or list item.Open the full sample →

Why You Can Trust What It Tells You

Flags only unusual days

A source has moved only when it's 2+ leads off its 7-day average and more than 1.5 times the square root of that average.

Catches a steady source going silent

You get a flag when a source averaging 3+ leads a day, with leads on 6 of the last 7 days, sent none yesterday.

Gaps in history read as unknown

Days outside the pulled range count as unknown instead of zero, so a short history can't look like a fall in your leads.

Ask your AI

Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.

You ask: /pulseHow did we do yesterday?

Used UTM Grabber, Google Ads and Meta Ads
  • check_site_health· UTM Grabber
  • list_forms· UTM Grabber
  • get_entries· UTM Grabber· 48 leads
  • get_campaign_spend· Google Ads· $647 spend
  • get_campaign_spend· Meta Ads· $289 spend

Claude answers: 48 leads, 28% above average. Google sent the most (22); Newsletter rose to 4 against 1 a day.

Example chat in Claude. Sample data from Northwind Dental, a fictional dental practice. Your AI uses your own leads.
  • /pulse
  • “How did we do yesterday?”
  • “Run my morning pulse for Tuesday.”
  • “Did any of our usual lead sources go quiet yesterday?”

What it uses

UTM GrabberRequiredYour leads, with their UTMs and click IDsUTM Grabber Premium adds AI assistants and search engines to the source names.
AdsOptionalGoogle AdsMeta Ads
Your AIClaude, ChatGPT, Codex or Cursor

Report designs need Claude, Codex or Cursor.

Daily pulse
RequiredOptionalAd, analytics and CRM connectors come from each platform or a third party.

Which plan do you need?

This report works on the free plugin. UTM Grabber Premium adds more detail.

What your AI can read from UTM Grabber
PlanWhat your AI reads
Free pluginThis reportYour last 30 days, with a fair-use allowance
StarterYour last 30 days, with first touch and more click IDs
Starter+ or PremiumYour full history, unmetered
Compare Plans →

See it in 4 looks

Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.

Daily pulse report, Studio look

Studio

Client-facing reports

ViewPDFSlides

Daily pulse report, Boardroom look

Boardroom

Presenting to leadership

ViewPDFSlides

Daily pulse report, Ledger look

Ledger

Weekly ops reviews and analysts

ViewPDFSlides

Daily pulse report, Classic look

Classic

Printed reports and long reads

ViewPDFSlides

Questions about this report

Will it call a slow day a crisis?

No. It only flags a quiet source when the zero is beyond normal swing for that source, and then it says what to check. A slow Sunday stays a slow Sunday.

Does it need ad spend?

No. Spend is optional. Without an ad account, it reports paid leads without cost. Connect Google Ads or Meta Ads to the same chat and the pulse adds the day's spend and cost per paid lead.

Can it run every morning on its own?

Yes. In the Claude desktop app, ask for a scheduled task that runs /pulse each morning. Desktop scheduled tasks run while the app is open and your computer is awake.

Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

See UTM Grabber Premium Plans →Book a Demo
What UTM Grabber saves with each lead
Free pluginUTM Grabber Premium
Last-click UTM tagsSource, medium, campaign, term and contentYesYes
Google Ads click IDgclidYesYes
First touchThe source and campaign that found them, kept after later visitsNoYes
Meta and Microsoft Ads click IDsfbclid, msclkidPlus Google's wbraid and gbraidNoYes
Traffic labelsPaid, Organic, Social, Referral or Direct on every visitNoYes
AI assistant visitsChatGPT, Perplexity, Gemini, Claude and Copilot named as sourcesNoYes
WooCommerce ordersUTM tags savedFull source on every order
Cookie length30 daysYou choose

Related reports

Weekly executive summary

A one-pager for leadership: the week's numbers, the standout channel, what to do Monday.

/weekly

Anomaly detector

What changed and what broke, before a small drop becomes a big one.

/anomalies

Lead forecast

Next week and next month, with a low, expected and high range.

/forecast

See all 30 reports up close →

Want Us to Build This for You?

Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.

Get the Support Package →See What's Included

Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

Done for you

$199/yr$349

Launch price · Real Value: $1,700

  • Expert SetupOur resident expert team installs UTM Grabber and wires every form, with a live test.
  • Diagnostics & FixesCaching, cookie and GDPR leaks found and fixed, then audited again all year.
  • Custom Reporting + MCPWe connect the AI Connector (MCP) to your data and hand you your own AI report builder.
  • Ongoing SupportNew funnels and forms wired all year, with priority answers.

Get This Report on
Your Own Leads.

Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /pulse. Or just describe what you need.

Connect Your AI →See UTM Grabber Premium PlansBook a Demo

Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.

This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.