Reclaim the Ad Spend That Brings No Leads
The Wasted spend finder finds the search terms and ads that spend money without bringing a lead, totals that waste, and says what to do with each: add a negative, fix the landing page, or watch. It answers “where is my ad budget going with nothing to show for it?”
Published · Updated
/wastedLeads joined with ads, analytics and CRMNew in v2.0Joins Google Ads
Where is my ad budget going with no leads to show?
It depends on whether you run search ads. To find the search terms and ads that spend money without bringing a lead, and get a next step for each (add a negative, fix the page or watch), the Wasted spend finder is the report to run. Type /wasted to get it. To rank ads by paying customers, use Which ads brought customers. To compare platform conversions with real leads, Ad platforms vs reality fits better. For the whole funnel, pick Full-funnel performance.
What it is: The Wasted spend finder is a budget-leak report from the free UTM Grabber Reports skill for PPC managers and owners that totals ad spend with no leads and says what to do next.
What this report answers
Built for: PPC managers and owners running Google Ads or Microsoft Ads search campaigns.
What's in the report
- 2The spend with no leads as one big number, with its share of total ad spend.
Why You Can Trust What It Tells You
Waste means zero leads
Wasted spend counts spend on search terms and ads with zero leads, and costly terms get a flag without counting as waste.
Clear calls to add negatives
Add negative shows after 10+ clicks with no leads or platform conversions, or for a no-intent word like jobs, free, diy or how to.
Warns when terms are hidden
If fewer than 60% of search leads carry utm_term, a warning says some terms may have brought leads the report can't see.
Ask your AI
Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.
You ask: /wastedWhere are we wasting ad spend?
Used UTM Grabber, Google Ads and Meta Ads
check_site_health· UTM Grabberlist_forms· UTM Grabberget_entries· UTM Grabber· 1,120 leadsget_campaign_spend· Google Ads· $18.9K spendget_campaign_spend· Meta Ads· $9,100 spend
Claude answers: $1,244 of ad spend brought no leads. "free dental implants" alone spent $710 with no leads.
/wasted- “Where are we wasting ad spend?”
- “Which search terms should we add as negatives?”
- “Which ads spent money and brought no leads?”
What it uses
UTM GrabberRequiredYour leads, with the search term (utm_term)Report designs need Claude, Codex or Cursor.
Wasted spend finderWhich plan do you need?
This report works on every plan, starting with the free plugin.
| Plan | What your AI reads |
|---|---|
| Free pluginThis report | Your last 30 days, with a fair-use allowance |
| Starter | Your last 30 days, with first touch and more click IDs |
| Starter+ or Premium | Your full history, unmetered |
See it in 4 looks
Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.
Questions about this report
Will it call spend wasted if the leads just weren't tagged?
No. It warns when fewer than 60% of search leads carry utm_term, and says so instead of calling that spend wasted.
Does it add the negatives for me?
It names each negative keyword and the dollars behind it. You add them in Google Ads or Microsoft Ads.
Does it work for Meta Ads?
Yes, at the ad level. Meta has no keywords, so its ads are matched by utm_campaign, then utm_content, and flagged when they spend with no leads.
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Get This Report on
Your Own Leads.
Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /wasted. Or just describe what you need.
Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.
This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.