Find the Ads That Brought Customers, Not Just Clicks
Which ads brought customers joins every ad's spend to the leads it brought and the customers those leads became. It ranks ads by real revenue, lists the spend that didn't pay back and compares ROAS by platform. It answers “which ads actually brought customers, and where should the budget go?”
Published · Updated
/roasLeads joined with ads, analytics and CRMNew in v2.0Joins Google or Meta Ads
Which of my ads actually brought in paying customers?
It depends on whether you judge ads on clicks or on customers. To join every ad's spend to its leads and the customers they became, Which ads brought customers ranks ads by real revenue and lists spend that didn't pay back. Type /roas to run it. To check what platforms claim against real leads, use Ad platforms vs reality. For search terms that bring nothing, Wasted spend finder fits better. For the whole funnel, pick Full-funnel performance.
What it is: Which ads brought customers is an ad payback report from the free UTM Grabber Reports skill for media buyers and owners that ranks every ad by the customers and revenue it actually brought.
What this report answers
Built for: Media buyers and owners who judge ads on customers, never on platform conversions.
What's in the report
Why You Can Trust What It Tells You
Leads matched to the right ad
Leads match ads by utm_campaign, then utm_content, ignoring case and punctuation, and a tag 1 or 2 letters off counts for the closest campaign.
Finds spend that didn't pay back
An ad gets flagged after spending at least the larger of $50 or 1% of spend with no customers, or returning under $1 per $1.
Open deals stay in view
Ads whose only customers are still open deals stay in the report, marked as open deals.
Ask your AI
Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.
You ask: /roasWhich ads actually brought us customers?
Used UTM Grabber, Google Ads, Meta Ads and HubSpot
check_site_health· UTM Grabberlist_forms· UTM Grabberget_entries· UTM Grabber· 1,120 leadsget_ads· Google Ads· $18.9K spendget_ads· Meta Ads· $9,100 spendget_deals· HubSpot· 519 deals
Claude answers: 5 of your 21 ads brought half of your ad revenue. Together they spent $6,523, 23% of your $27.9K ad spend.
/roas- “Which ads actually brought us customers?”
- “Show me cost per customer and ROAS for every ad.”
- “Which ads should we cut back?”
What it uses
UTM GrabberRequiredYour leads, with their UTMs and click IDsReport designs need Claude, Codex or Cursor.
Which ads brought customersWhich plan do you need?
This report works on every plan, starting with the free plugin.
| Plan | What your AI reads |
|---|---|
| Free pluginThis report | Your last 30 days, with a fair-use allowance |
| Starter | Your last 30 days, with first touch and more click IDs |
| Starter+ or Premium | Your full history, unmetered |
See it in 4 looks
Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.
Questions about this report
What if I don't have a CRM connected?
It stops at cost per lead and says revenue isn't connected. You still see which ads bring leads cheaply and which spend with nothing to show.
Why don't the numbers match Google Ads or Meta?
Platforms count their own conversions. This report counts real form leads and won customers, matched to each ad by its tags. For the gap itself, ask for Ad platforms vs reality.
Do my ad names need to match anything?
Yes. Ad names must match the utm_content values on your ads, so each lead can be traced to the exact ad. The notes show how many leads matched an ad, only a campaign, or nothing.
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Get This Report on
Your Own Leads.
Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /roas. Or just describe what you need.
Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.
This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.