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Test a Budget Shift on Paper Before You Move Real Money

The Budget simulator models what happens to your leads if you move part of your budget (or effort) from one channel or campaign to another, as an honest range. It answers “what if we moved 20% from Google to Meta?” and leads with the break-even number.

Published · Updated

/simulatePaid media, revenue and journeys
Open the Full Sample →Ask Your AI for It
Budget simulator sample report in the Studio look, sample data for Northwind Dental. Headline: Moving 20% from Meta Ads to Google Ads would cost 17 to 38 leads.Open full screen
Sample data from Northwind Dental, a fictional dental practice. Its headline reads: “Moving 20% from Meta Ads to Google Ads would cost 17 to 38 leads.” Click to open the full report.

What happens to my leads if I move ad budget?

It depends on whether you're planning a shift or reviewing results. To model moving part of your budget from one channel or campaign to another, the Budget simulator gives an honest range and leads with the break-even number. Type /simulate to run it. To see which ads earn their spend now, use Ad creative performance. For search terms, Keyword performance fits better. To follow revenue by channel, pick Revenue by source.

What it is: The Budget simulator is a what-if report from the free UTM Grabber Reports skill for owners and media buyers that models a budget move on your real numbers, as a range.

What this report answers

Would moving budget from one channel to another add leads, or cost them?
What's the low and high end of that change?
How many extra leads does the receiving channel need to break even?
Would the reverse shift do better?

Built for: Owners and media buyers about to move budget between channels.

What's in the report

The Budget simulator sample report in the Studio look, with its 5 parts numbered to match the list
Click or tap a number or list item.Open the full sample →

Why You Can Trust What It Tells You

Works even without spend data

Without spend, the donor loses its share of leads, and the best case is that the receiver wins them all back.

Uses your real cost per lead

With spend, the donor loses leads at its average cost per lead, and the low end assumes the receiver gets less back as spend grows.

Ranges with every assumption named

Every projection is a low to high range, and the notes name every assumption behind it.

Ask your AI

Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.

You ask: /simulateWhat if we moved 20% of our budget from Meta to Google?

Used UTM Grabber, Google Ads and Meta Ads
  • check_site_health· UTM Grabber
  • list_forms· UTM Grabber
  • get_entries· UTM Grabber· 1,120 leads
  • get_campaign_spend· Google Ads· $18.8K spend
  • get_campaign_spend· Meta Ads· $9,100 spend

Claude answers: Moving 20% from Meta Ads to Google Ads would cost 17 to 38 leads. Meta Ads brought 287 leads and Google Ads brought 415 leads in September.

Example chat in Claude. Sample data from Northwind Dental, a fictional dental practice. Your AI uses your own leads.
  • /simulate [scenario]
  • “What if we moved 20% of our budget from Meta to Google?”
  • “Simulate shifting 10% from brand search to prospecting.”
  • “Would moving budget to LinkedIn add leads?”

What it uses

UTM GrabberRequiredYour leads, with their UTMs and click IDs
AdsOptionalYour ad account
Your AIClaude, ChatGPT, Codex or Cursor

Report designs need Claude, Codex or Cursor.

Budget simulator
RequiredOptionalAd, analytics and CRM connectors come from each platform or a third party.

Which plan do you need?

This report works best with your full history. A 60 to 90 day baseline needs Starter+ or Premium. On 30 days, it still runs.

What your AI can read from UTM Grabber
PlanWhat your AI reads
Free pluginYour last 30 days, with a fair-use allowance
StarterYour last 30 days, with first touch and more click IDs
Starter+ or PremiumThis reportYour full history, unmetered
Compare Plans →

See it in 4 looks

Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.

Budget simulator report, Studio look

Studio

Client-facing reports

ViewPDFSlides

Budget simulator report, Boardroom look

Boardroom

Presenting to leadership

ViewPDFSlides

Budget simulator report, Ledger look

Ledger

Weekly ops reviews and analysts

ViewPDFSlides

Budget simulator report, Classic look

Classic

Printed reports and long reads

ViewPDFSlides

Questions about this report

Is this a prediction?

No. It's a model with stated assumptions, shown as a range. If you run the shift as a test, it tells you the weekly number to track.

What if I don't give it a scenario?

It models your 2 biggest channels and says so in the subtitle, so you can see the shape of a shift before you pick one.

Why is the best case often flat?

Without spend data, it assumes effort buys the same leads in both channels, so moving effort can at best win back what the donor loses. Connect your ad accounts for a cost-based model.

Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

See UTM Grabber Premium Plans →Book a Demo
What UTM Grabber saves with each lead
Free pluginUTM Grabber Premium
Last-click UTM tagsSource, medium, campaign, term and contentYesYes
Google Ads click IDgclidYesYes
First touchThe source and campaign that found them, kept after later visitsNoYes
Meta and Microsoft Ads click IDsfbclid, msclkidPlus Google's wbraid and gbraidNoYes
Traffic labelsPaid, Organic, Social, Referral or Direct on every visitNoYes
AI assistant visitsChatGPT, Perplexity, Gemini, Claude and Copilot named as sourcesNoYes
WooCommerce ordersUTM tags savedFull source on every order
Cookie length30 daysYou choose

Related reports

Ad creative performance

Which ad variant wins and which is wearing out, matched by utm_content.

/creative

Keyword performance

Your best search terms by intent, and the ones to bid up.

/keywords

Revenue by source

WooCommerce revenue by channel, campaign and product, so you know where the next dollar goes.

/revenue

See all 30 reports up close →

Want Us to Build This for You?

Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.

Get the Support Package →See What's Included

Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

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$199/yr$349

Launch price · Real Value: $1,700

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  • Diagnostics & FixesCaching, cookie and GDPR leaks found and fixed, then audited again all year.
  • Custom Reporting + MCPWe connect the AI Connector (MCP) to your data and hand you your own AI report builder.
  • Ongoing SupportNew funnels and forms wired all year, with priority answers.

Get This Report on
Your Own Leads.

Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /simulate. Or just describe what you need.

Connect Your AI →See UTM Grabber Premium PlansBook a Demo

Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.

This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Northwind Dental, a fictional dental practice. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.