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See Every Client on One Page and Know Who to Call First

The Agency client rollup puts every client on one page for an agency owner. It answers who grew, who slipped, whose tagging needs work and who to call first, and every recommendation names the client and the number behind it.

Published · Updated

/rollupCore performance
Agency client rollup sample report in the Studio look, sample data for Brightline Agency. Headline: The portfolio grew 12% to 1,292 leads.Open full screen
Sample data from Brightline Agency, a fictional agency with four clients. Its headline reads: “The portfolio grew 12% to 1,292 leads.” Click to open the full report.

How do I see all my agency clients on one page?

It depends on whether you're reviewing the whole book or one client. For every client site on one page, the Agency client rollup shows who grew, who slipped, whose tagging needs work and who to call first. Type /rollup to run it. For one client's full month, send the Monthly performance review. For a client's quarterly review, use the Quarterly business review. For a short Monday update, the Weekly executive summary fits better.

What it is: The Agency client rollup is a portfolio report from the free UTM Grabber Reports skill for agency owners and account directors that ranks every client and names who to call first.

What this report answers

Did the portfolio grow this period?
Which clients are up, and which are down?
Whose tracking needs an audit?
Is one client too big a share of the book?

Built for: Agency owners and account directors who manage many client sites.

What's in the report

The Agency client rollup sample report in the Studio look, with its 6 parts numbered to match the list
Click or tap a number or list item.Open the full sample →

Why You Can Trust What It Tells You

Up or down means a real move

A client counts as up or down only when it moved by 5+ leads and 10%+.

Tagging health at a glance

Each client gets a tagging badge, green at 80%+, amber at 50% to 79%, and red under 50%.

Warns when one client dominates

A client with 40%+ of your portfolio's leads earns a recommendation to lower that reliance.

Ask your AI

Type the shortcut, or ask in your own words. Your AI pulls your leads through your UTM Grabber connection and builds the report.

You ask: /rollupWhich of my clients slipped this month?

Used UTM Grabber
  • check_site_health· UTM Grabber
  • list_forms· UTM Grabber
  • get_entries· UTM Grabber· 1,292 leads across 4 clients

Claude answers: The portfolio grew 12% to 1,292 leads. 1 client grew and 1 slipped against August.

Example chat in Claude. Sample data from Brightline Agency, a fictional agency with four clients. Your AI uses your own leads.
  • /rollup
  • “Which of my clients slipped this month?”
  • “Give me the agency rollup for all my client sites.”
  • “Whose tracking needs fixing across my clients?”

What it uses

UTM GrabberRequiredEach client site's leads, one connection each
Your AIClaude, ChatGPT, Codex or Cursor

Report designs need Claude, Codex or Cursor.

Agency client rollup
RequiredOptionalAd, analytics and CRM connectors come from each platform or a third party.

Which plan do you need?

This report works on every plan, starting with the free plugin.

On Free and Starter each site gives your AI only its last 30 days, so a 30-day rollup has no prior period for the growth map. Sites on Starter+ or Premium have their full history.

What your AI can read from UTM Grabber
PlanWhat your AI reads
Free pluginThis reportYour last 30 days, with a fair-use allowance
StarterYour last 30 days, with first touch and more click IDs
Starter+ or PremiumYour full history, unmetered
Compare Plans →

See it in 4 looks

Same numbers, same story, 4 designs. View the sample full screen, or download it as a PDF or editable PowerPoint slides.

Agency client rollup report, Studio look

Studio

Client-facing reports

ViewPDFSlides

Agency client rollup report, Boardroom look

Boardroom

Presenting to leadership

ViewPDFSlides

Agency client rollup report, Ledger look

Ledger

Weekly ops reviews and analysts

ViewPDFSlides

Agency client rollup report, Classic look

Classic

Printed reports and long reads

ViewPDFSlides

Questions about this report

How does it see all my clients?

Each client site has its own UTM Grabber connection link on its MCP tab. Add each one to your AI app as its own connector, then ask for the rollup and it reads them all in the same chat.

How long does it take?

About 60 to 90 seconds, because it makes many calls. Your AI shows progress while it works.

Can each client still get their own branded report?

Yes. The rollup is for you. Any of the 30 reports runs for one client, and the skill keeps a brand profile per client, so each report goes out in that client's colors and logo.

Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

What UTM Grabber saves with each lead
Free pluginUTM Grabber Premium
Last-click UTM tagsSource, medium, campaign, term and contentYesYes
Google Ads click IDgclidYesYes
First touchThe source and campaign that found them, kept after later visitsNoYes
Meta and Microsoft Ads click IDsfbclid, msclkidPlus Google's wbraid and gbraidNoYes
Traffic labelsPaid, Organic, Social, Referral or Direct on every visitNoYes
AI assistant visitsChatGPT, Perplexity, Gemini, Claude and Copilot named as sourcesNoYes
WooCommerce ordersUTM tags savedFull source on every order
Cookie length30 daysYou choose

Want Us to Build This for You?

Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.

Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

Done for you

$199/yr$349

Launch price · Real Value: $1,700

  • Expert SetupOur resident expert team installs UTM Grabber and wires every form, with a live test.
  • Diagnostics & FixesCaching, cookie and GDPR leaks found and fixed, then audited again all year.
  • Custom Reporting + MCPWe connect the AI Connector (MCP) to your data and hand you your own AI report builder.
  • Ongoing SupportNew funnels and forms wired all year, with priority answers.

Get This Report on
Your Own Leads.

Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then type /rollup. Or just describe what you need.

Every plan can connect. The report designs need an AI app that supports skills: Claude, Codex or Cursor.

This sample is real output from the UTM Grabber Reports skill v2.0, built on sample data for Brightline Agency, a fictional agency with four clients. Once you set it up, every report uses your own brand colors and logo. Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.