UTM Tracking for SaaS That Connects Campaigns to MRR

Your SaaS company tracks signups but not qualified leads. UTM tracking that ties campaigns to demo requests and paid subscriptions.

SaaS dashboard with UTM attribution to MRR

If this sounds familiar

You know which channels drive signups but not paid conversions
Free trial-to-paid conversion data is missing
Content marketing gets zero credit for educated leads
You can't calculate true CAC by channel
Sales and marketing argue about lead quality

You're tracking signups but not revenue.

SaaS Attribution That Actually Works

1. Beyond Signups: Track the Full Funnel

Signups are vanity metrics. True SaaS tracking follows the journey from first touch through paid subscription.

SaaS funnel with UTM tracking at each stage

2. Multi-Touch Attribution for Long Cycles

SaaS sales cycles are long. First-touch shows awareness channels. Last-touch shows what closed the deal. Multi-touch shows what nurtured the lead.

3. Connect UTM to CRM Data

Sync UTM parameters with Salesforce, HubSpot, or your CRM. See which campaigns generate qualified leads and which close.

4. Content and Organic Attribution

Blog posts and SEO drive discovery. But how do you know which content drives demos? Track content-to-conversion paths.

The Cost of Incomplete SaaS Tracking

You think channels are profitable when they're not
Marketing budget goes to signups that never convert
Content ROI is invisible
Sales blames marketing for bad leads
You can't raise funding without reliable metrics

Wrong CAC calculations lead to unprofitable growth.

What Good Looks Like

Clear channel-to-MRR attribution
Accurate CAC by source
Content performance tied to leads
Marketing and sales alignment on lead quality
Predictable growth based on data

Complete SaaS funnel visibility.

Why CRM Alone Doesn't Work

Your CRM tracks deals but not how people found you. UTM parameters connect the discovery phase to the sales phase.

You need UTM tracking that flows into your CRM.

CRM data without UTM context is incomplete attribution.

This is exactly why we built UTM Grabber

UTM Grabber tracks SaaS leads from first click through paid subscription.

CRM integration (Salesforce, HubSpot, Pipedrive)
Multi-touch attribution for long cycles
Trial-to-paid conversion tracking
Content attribution for blogs and resources
CAC and LTV by channel

Who this is for

B2B SaaS with free trials
PLG companies tracking product usage
Subscription e-commerce
Agencies managing SaaS clients
Anyone tracking MRR by source

SaaS companies tracking subscription revenue.

What real SaaS users are saying

"A must have tool for any serious business looking to convert more and figure out their points of conversion. The support from the developers is top notch. Highly recommended."
@shriram2uMust have tool for Conversion Attribution

"I absolutely love the simplicity and functionality of this plugin. Its a secret weapon for marketing pros to track conversions better for all the different ad campaigns across sites too!"
@fawadgreenspaceBest UTM tracking plugin on WP

"Excellent plugin. Works perfectly and lets us track exactly what is going on and what works and doesn’t work with our marketing. Highly recommend!"
@restalfepExcellent Plugin! A+++++++

"This plugin does exactly what it promises and saves me a lot of time!The personal support stood out and made integrating this plugin super easy! Great work!!"
@niekrosensGreat plugin and excellent support

"This is an amazing plugin: simple in is usage, but incredibly powerful in its use to track your campaigns. Very helpful and capable support. Utmgrabber is the best software to track the source of your woocommerce-clients (ads, …)."
@jessy86MAGNIFICENT plugin & support