Stop Losing Lead Source Data in Contact Form 7

Your Contact Form 7 submissions show you what visitors want - but not where they came from. UTM tracking closes that gap.

Contact Form 7 with UTM tracking overlay

If this sounds familiar

Your form submissions show names and emails but no source
You can't tell which campaign brought the best leads
Marketing and sales argue about which channels work
Your best leads come from unknown sources
You've manually asked "how did you find us?" and the answers are useless

You're qualifying leads without knowing their source.

How Contact Form 7 UTM Tracking Works

1. Capture UTM Parameters Automatically

UTM parameters exist in the URL when visitors arrive. Contact Form 7 doesn't capture them by default. You need a plugin or custom code to grab them on form submission.

Flow diagram showing UTM capture in Contact Form 7

2. Store Parameters in Hidden Fields

Hidden form fields capture UTM source, medium, campaign, term, and content. These get submitted with the form and stored with the lead.

3. Pass Data to Your CRM

UTM data from forms should flow to your CRM, email marketing tool, and analytics. This creates a complete picture of lead source.

4. Preserving Parameters Across Sessions

If a visitor arrives with UTMs, browses for a week, then converts, you still need that original attribution. First-party storage preserves parameters across sessions.

The Cost of Lost Lead Attribution

Can't identify which campaigns generate qualified leads
Marketing budget goes to channels that look good but convert poorly
Sales wastes time on low-quality leads from "good" channels
No way to prove ROI on marketing spend
Competitors with tracking win the optimization game

Every lead without source data is a missed optimization opportunity.

What Good Looks Like

Each form submission includes source, medium, campaign
Lead quality scores by channel in your CRM
Marketing reports that tie directly to revenue
Sales knows which messaging resonates by source
Clear visibility into the full customer journey

Every lead comes with complete attribution data.

Why Manual Source Tracking Doesn't Work

You've tried asking "how did you hear about us?" in forms. The answers are unreliable. People say "Google" when they came from a specific Facebook ad.

The only reliable source is automatic UTM tracking.

UTM tracking is automatic. Manual source questions are inconsistent and unreliable.

This is exactly why we built UTM Grabber

UTM Grabber automatically captures and stores UTM parameters in Contact Form 7 submissions.

One-click Contact Form 7 integration
Automatic hidden field insertion
Syncs UTM data to CRMs and email tools
Preserves parameters across sessions
Works with Gravity Forms too

Who this is for

B2B companies generating leads via forms
Service businesses tracking quote requests
Agencies managing client form tracking
WordPress site owners running campaigns
Anyone who needs to know which leads come from which campaigns

Any WordPress site using Contact Form 7 that needs lead attribution.

What real users are saying

"A must have tool for any serious business looking to convert more and figure out their points of conversion. The support from the developers is top notch. Highly recommended."
@shriram2uMust have tool for Conversion Attribution

"I absolutely love the simplicity and functionality of this plugin. Its a secret weapon for marketing pros to track conversions better for all the different ad campaigns across sites too!"
@fawadgreenspaceBest UTM tracking plugin on WP

"Excellent plugin. Works perfectly and lets us track exactly what is going on and what works and doesn’t work with our marketing. Highly recommend!"
@restalfepExcellent Plugin! A+++++++

"This plugin does exactly what it promises and saves me a lot of time!The personal support stood out and made integrating this plugin super easy! Great work!!"
@niekrosensGreat plugin and excellent support

"This is an amazing plugin: simple in is usage, but incredibly powerful in its use to track your campaigns. Very helpful and capable support. Utmgrabber is the best software to track the source of your woocommerce-clients (ads, …)."
@jessy86MAGNIFICENT plugin & support