UTM Tracking for Agencies That Manage Dozens of Clients
Your clients want to know which campaigns work. But with 50+ client accounts, your UTM naming is chaos. Here's how to scale clean tracking.
If this sounds familiar
- Each client uses different UTM formats
- You spend hours cleaning up client UTMs before reporting
- Clients question your data because it's inconsistent
- New team members create new naming conventions
- You can't compare performance across clients
You're drowning in inconsistent UTM data.
How Agencies Can Scale UTM Tracking
1. Standardized UTM Templates
Create UTM templates for each client. Consistent source, medium, and campaign naming across all clients. This makes reporting comparable and clean.
2. Automated Parameter Capture
Don't rely on manual UTM entry. Capture parameters automatically when visitors arrive. Consistent data regardless of how campaigns are set up.
3. Client-Specific Dashboards
Each client needs their own view of the data. Clean reports that show only their campaigns, with their naming conventions preserved.
4. Training and Documentation
Document your UTM standards. Train clients and team members. The goal is consistency that scales without constant oversight.
The Cost of Inconsistent Agency Tracking
- Client questions about data accuracy
- Wasted hours cleaning data for reports
- Difficulty proving campaign effectiveness
- Client churn due to lack of results visibility
- Inability to optimize campaigns effectively
Bad data means losing client trust and accounts.
What Good Looks Like
- Consistent UTM naming across all client accounts
- Automated capture that doesn't depend on manual entry
- Clean client reports in minutes, not hours
- New team members follow standards automatically
- Clear campaign performance comparison across clients
Scalable UTM tracking across all clients.
Why Manual Processes Don't Scale
This is exactly why we built UTM Grabber
UTM Grabber provides agency-grade UTM tracking with multi-client support and automated capture.
- Multi-client dashboard and reporting
- Standardized UTM templates
- Automated parameter capture
- Client-specific views and reports
- White-label options available
Who this is for
- Digital marketing agencies
- Paid media specialists
- Full-service agencies with marketing arms
- Consultants managing multiple accounts
- Anyone billing for marketing performance
Agencies running client campaigns who need scalable, consistent tracking.