# Start Monday Knowing What Changed in Last Week's Leads

The Weekly executive summary is a one-pager for leadership. It compares the last 7 days of leads with the 7 before, names what changed, and gives you 2 or 3 things to do this week. It's tighter than the monthly and prints on 2 pages.

Published Oct 19, 2026. Updated Oct 20, 2026.

## Which report should I send my team each week?

It depends on how much detail your team wants. For a quick Monday update, the Weekly executive summary is the right pick: the last 7 days against the 7 before, what changed, and 2 or 3 things to do this week. Type /weekly to run it. If you want the full 30-day story, use the Monthly performance review. For a check on yesterday alone, the Daily pulse is faster. To catch something that broke, run the Anomaly detector.

What it is: The Weekly executive summary is a one-page leadership update from the free UTM Grabber Reports skill for founders and account managers that compares this week's leads with last week's and names what to do next.

- Page: https://utmgrabber.com/mcp/reports/weekly/
- Report: Weekly executive summary (Core performance)
- Shortcut: `/weekly`
- Sample data from Northwind Dental, a fictional dental practice. Sample headline: “Lead flow held steady at 255 leads this week.”

## What this report answers

- Did leads go up or down this week, and by how much?
- Which source drove the change, and which one dropped or went quiet?
- Are more leads arriving untagged than last week?
- What are the 2 or 3 things to do before next Monday?

Built for: Founders, marketing leads and agency account managers who send a short update every Monday.

## What's in the report

1. An outcome headline. It names a source only when that source explains most of the move.
2. 4 numbers: leads and paid leads with 14-day sparklines, the fully tagged share, and leads from the top source.
3. What changed: the biggest riser, the biggest drop, a new or quiet source, rising untagged leads and the busiest day.
4. Your top 5 sources, each next to last week's count, plus a note on concentration.
5. 2 or 3 moves for this week, matched to the traffic: a paused ad or spent budget, an AI assistant, a referral or a social link.
6. A closing line with the one source to check this week.

## Why You Can Trust What It Tells You

- **Small wobbles stay off the page.** The report leaves out any move under 3 leads, so only changes worth your time make it onto the page.
- **Advice only on real moves.** A rise or drop needs 5+ leads and a 10%+ change before the report recommends anything.
- **Quiet sources get spotted.** A source that sent 3+ leads last week and none this week is flagged, and a week with no real moves is called flat.

## Ask your AI

- `/weekly`
- “What changed in our leads this week?”
- “Write my Monday update for the leadership team.”
- “Which source dropped the most compared with last week?”

## What it uses

- Your UTM Grabber leads for the last 7 days and the 7 days before. A 30-day pull works too: the report keeps the last 7.
- UTM fields and click IDs from the free plugin.

### Which plan do you need?

What your AI can read from UTM Grabber:

- Free plugin: Your last 30 days, with a fair-use allowance (this report)
- Starter: Your last 30 days, with first touch and more click IDs
- Starter+ or Premium: Your full history, unmetered

Compare Plans: https://utmgrabber.com/mcp/plans/

The report designs need an AI app that supports skills: Claude, Codex or Cursor. ChatGPT gives the same plain-English answers from your leads, without the report designs.

## Sample in 4 looks

- Studio (Client-facing reports): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/weekly-studio.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/weekly-studio.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/weekly-studio.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=weekly&look=studio)
- Boardroom (Presenting to leadership): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/weekly-boardroom.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/weekly-boardroom.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/weekly-boardroom.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=weekly&look=boardroom)
- Ledger (Weekly ops reviews and analysts): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/weekly-ledger.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/weekly-ledger.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/weekly-ledger.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=weekly&look=ledger)
- Classic (Printed reports and long reads): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/weekly-classic.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/weekly-classic.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/weekly-classic.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=weekly&look=classic)

## Questions

### How long is the weekly report?

It's built to print on 2 pages. That's why the closing has no summary numbers: the headline, 4 numbers, what changed, your sources and this week's moves are all there is.

### What if we got fewer than 10 leads this week?

You get a short, honest version that lists the leads and explains why it stops there, instead of percentages that mean nothing on a small sample.

### Can I get it every Monday without asking?

Yes. In the Claude desktop app, ask for a scheduled task that runs /weekly every Monday morning, or ask Claude to keep a report link up to date. Desktop scheduled tasks run while the app is open and your computer is awake.

## Related reports

- [Monthly performance review](https://utmgrabber.com/mcp/reports/monthly/): The flagship. Thirty days, every channel and every change, with what to do next.
- [Daily pulse](https://utmgrabber.com/mcp/reports/daily-pulse/): Yesterday against your 7-day average, on one page. Spot a drop the morning after.
- [Anomaly detector](https://utmgrabber.com/mcp/reports/anomaly/): What changed and what broke, before a small drop becomes a big one.

## Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

- Last-click UTM tags: free plugin yes, UTM Grabber Premium yes
- Google Ads click ID (gclid): free plugin yes, UTM Grabber Premium yes
- First touch: free plugin no, UTM Grabber Premium yes
- Meta and Microsoft Ads click IDs (fbclid, msclkid): free plugin no, UTM Grabber Premium yes
- Traffic labels: free plugin no, UTM Grabber Premium yes
- AI assistant visits: free plugin no, UTM Grabber Premium yes
- WooCommerce orders: free plugin UTM tags saved, UTM Grabber Premium Full source on every order
- Cookie length: free plugin 30 days, UTM Grabber Premium You choose

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

See UTM Grabber Premium Plans: https://utmgrabber.com/mcp/plans/

## Want Us to Build This for You?

Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.

The UTM Grabber Support Package is $199/yr (regular $349, launch price, real value: $1,700). Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

- **Expert Setup:** Our resident expert team installs UTM Grabber and wires every form, with a live test.
- **Diagnostics & Fixes:** Caching, cookie and GDPR leaks found and fixed, then audited again all year.
- **Custom Reporting + MCP:** We connect the AI Connector (MCP) to your data and hand you your own AI report builder.
- **Ongoing Support:** New funnels and forms wired all year, with priority answers.

[Get the Support Package](https://utmgrabber.com/payment/?plan_id=support_v2) · [See What's Included](https://utmgrabber.com/support/)

## Get it on your own leads

1. Connect UTM Grabber to your AI with the AI Connector (MCP). Step-by-step guide: https://utmgrabber.com/mcp/connect/ (no plugin yet? Get the free plugin: https://utmgrabber.com/?signup=1&return_url=%2Fget-started)
2. Install the free Reports skill: https://utmgrabber.com/skills/utm-grabber-reports/
3. Type `/weekly`, or ask in your own words.

Book a demo: https://utmgrabber.com/book-a-demo/