# Know Which Campaigns to Scale and Which to Fix This Month

The Campaign leaderboard ranks every campaign by the leads it brought, with its growth against the previous period and its momentum inside this one. It answers “which campaigns worked, and which are slipping?” and maps where to scale and what to fix.

Published Oct 19, 2026. Updated Oct 20, 2026.

## Which of my campaigns are working and which are slipping?

It depends on whether you want the whole list or one campaign. To see every campaign ranked by the leads it brought, with growth and momentum, the Campaign leaderboard is the place to start. Type /campaigns to run it. To judge one campaign end to end, the Campaign deep dive goes deeper. To settle a two-way contest, use the Side-by-side comparison. For the paid and organic split, pick Paid vs organic.

What it is: The Campaign leaderboard is a campaign ranking from the free UTM Grabber Reports skill for media buyers and agencies that shows which campaigns to scale and which to fix.

- Page: https://utmgrabber.com/mcp/reports/leaderboard/
- Report: Campaign leaderboard (Core performance)
- Shortcut: `/campaigns`
- Sample data from Northwind Dental, a fictional dental practice. Sample headline: “Emergency dentist exact led 38 campaigns with 106 leads.”

## What this report answers

- Which campaign brought the most leads?
- How much of our volume comes from the top 3 campaigns?
- Which campaigns grew 15%+, and which fell?
- Which new campaign deserves a fair test?

Built for: Media buyers, PPC managers and agencies deciding where next week's budget goes.

## What's in the report

1. A headline naming the leading campaign and how many campaigns it led.
2. 4 numbers: campaign-tagged leads, campaigns with leads (and how many are new), the top 3 share and the top campaign's leads.
3. The standings: up to 12 campaigns with source and medium, share, change, a momentum pill and a daily sparkline. The campaign to scale is highlighted.
4. A growth map of leads against change, split into Scale, Fix, New bets and Watch.
5. Next steps matched to the channel, whether it's ads, email or social.

## Why You Can Trust What It Tells You

- **Momentum ignores normal ups and downs.** The report compares the second half of the period with the first, and shows Steady while a campaign moves within normal random swing.
- **Clear calls to scale or fix.** A campaign earns Scale with 15%+ growth on 5+ leads, and a big campaign that fell 15%+ gets a fix.
- **Tagging gaps become next steps.** When 25%+ of your leads lack utm_campaign, tagging becomes a next step, and with no campaign tags you get a short report on adding them.

## Ask your AI

- `/campaigns`
- “Which campaigns worked best this month?”
- “Rank all my campaigns and tell me which to scale.”
- “Which campaigns are slipping compared with last month?”

## What it uses

- Your UTM Grabber leads for the period (30 days or a calendar month is typical) and the period before.
- utm_campaign, utm_source and utm_medium from the free plugin.

On Free and Starter your AI reads only your last 30 days, so a 30-day leaderboard ranks campaigns without the change against the period before. Starter+ and Premium add it.

### Which plan do you need?

What your AI can read from UTM Grabber:

- Free plugin: Your last 30 days, with a fair-use allowance (this report)
- Starter: Your last 30 days, with first touch and more click IDs
- Starter+ or Premium: Your full history, unmetered

Compare Plans: https://utmgrabber.com/mcp/plans/

The report designs need an AI app that supports skills: Claude, Codex or Cursor. ChatGPT gives the same plain-English answers from your leads, without the report designs.

## Sample in 4 looks

- Studio (Client-facing reports): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/leaderboard-studio.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/leaderboard-studio.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/leaderboard-studio.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=leaderboard&look=studio)
- Boardroom (Presenting to leadership): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/leaderboard-boardroom.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/leaderboard-boardroom.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/leaderboard-boardroom.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=leaderboard&look=boardroom)
- Ledger (Weekly ops reviews and analysts): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/leaderboard-ledger.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/leaderboard-ledger.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/leaderboard-ledger.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=leaderboard&look=ledger)
- Classic (Printed reports and long reads): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/leaderboard-classic.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/leaderboard-classic.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/leaderboard-classic.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=leaderboard&look=classic)

## Questions

### How does it decide a campaign is rising?

It checks 2 things: the change against the previous period, and momentum inside this one (the second half against the first). It only calls a trend when the move is beyond normal random swing, so noise stays “Steady”.

### What if our campaigns aren't tagged?

Then there's nothing to rank, and the report says so. You get a short, honest version on adding utm_campaign to your links. The UTM hygiene audit shows where tags go missing.

### Does it show cost per lead?

No. The leaderboard ranks campaigns by leads from UTM Grabber. To rank ads by spend, customers and return, connect Google Ads or Meta Ads and ask for Which ads brought customers.

## Related reports

- [Campaign deep dive](https://utmgrabber.com/mcp/reports/campaign-deep-dive/): One campaign end to end: every lead, landing page and ad, with a verdict.
- [Side-by-side comparison](https://utmgrabber.com/mcp/reports/side-by-side/): Any two campaigns, sources or time windows. Who won, and by how much.
- [Paid vs organic](https://utmgrabber.com/mcp/reports/paid-vs-organic/): The split, the winners on each side, and the rebalance to make next.

## Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

- Last-click UTM tags: free plugin yes, UTM Grabber Premium yes
- Google Ads click ID (gclid): free plugin yes, UTM Grabber Premium yes
- First touch: free plugin no, UTM Grabber Premium yes
- Meta and Microsoft Ads click IDs (fbclid, msclkid): free plugin no, UTM Grabber Premium yes
- Traffic labels: free plugin no, UTM Grabber Premium yes
- AI assistant visits: free plugin no, UTM Grabber Premium yes
- WooCommerce orders: free plugin UTM tags saved, UTM Grabber Premium Full source on every order
- Cookie length: free plugin 30 days, UTM Grabber Premium You choose

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

See UTM Grabber Premium Plans: https://utmgrabber.com/mcp/plans/

## Want Us to Build This for You?

Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.

The UTM Grabber Support Package is $199/yr (regular $349, launch price, real value: $1,700). Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

- **Expert Setup:** Our resident expert team installs UTM Grabber and wires every form, with a live test.
- **Diagnostics & Fixes:** Caching, cookie and GDPR leaks found and fixed, then audited again all year.
- **Custom Reporting + MCP:** We connect the AI Connector (MCP) to your data and hand you your own AI report builder.
- **Ongoing Support:** New funnels and forms wired all year, with priority answers.

[Get the Support Package](https://utmgrabber.com/payment/?plan_id=support_v2) · [See What's Included](https://utmgrabber.com/support/)

## Get it on your own leads

1. Connect UTM Grabber to your AI with the AI Connector (MCP). Step-by-step guide: https://utmgrabber.com/mcp/connect/ (no plugin yet? Get the free plugin: https://utmgrabber.com/?signup=1&return_url=%2Fget-started)
2. Install the free Reports skill: https://utmgrabber.com/skills/utm-grabber-reports/
3. Type `/campaigns`, or ask in your own words.

Book a demo: https://utmgrabber.com/book-a-demo/