# Find the Pages That Win Leads and the Ones That Leak Tags

The Landing page performance report ranks your landing pages by leads, shows each page's biggest source, and flags pages where leads arrive with no UTMs. It answers “which pages bring leads, from where, and which ones lose attribution on the way in?”

Published Oct 19, 2026. Updated Oct 20, 2026.

## Which of my landing pages bring in the most leads?

It depends on whether you're judging pages or forms. To rank your landing pages by leads, see each one's biggest source and spot pages that lose their UTMs, Landing page performance is the right report. Type /pages to run it. For a full tracking health score, use the UTM hygiene audit. To check the forms on those pages, Form performance fits better. To see when visitors convert, pick When leads arrive.

What it is: Landing page performance is a page ranking from the free UTM Grabber Reports skill for marketers and web teams that shows which pages win, where their traffic comes from and which ones leak tags.

- Page: https://utmgrabber.com/mcp/reports/landing-page/
- Report: Landing page performance (Leads, forms and tracking)
- Shortcut: `/pages`
- Sample data from Northwind Dental, a fictional dental practice. Sample headline: “Your homepage brought 215 leads, 19% of the total.”

## What this report answers

- Which pages bring the most leads?
- Where does each page's traffic come from?
- Which pages lose their UTM tags?
- Are paid clicks landing without tracking?

Built for: Marketers and web teams deciding which page to copy, fix or feed.

## What's in the report

1. A headline naming the top page and its share, plus the page count, the top 3 share and how many pages leak.
2. Numbers for leads, pages with leads, top 3 share, tagged leads and untagged paid clicks.
3. Your top 8 pages with the biggest source under each path, and a table with share, top source, a Tagged badge and change.
4. An attribution leaks scorecard: up to 5 leaking pages, each with its fix.
5. Next steps, starting with the ad platform whose clicks arrive untagged.

## Why You Can Trust What It Tells You

- **Pages that drop tags get flagged.** A page needs a fix when 30%+ of its leads arrive untagged, and it's watched from 10% or when any paid click arrives untagged.
- **One fix instead of many.** Untagged paid clicks usually share one cause, a missing tracking template, so the first fix goes to your ad platform.

## Ask your AI

- `/pages`
- “Which landing pages bring us the most leads?”
- “Which pages are losing our UTM tags?”
- “Where does the traffic behind our homepage leads come from?”

## What it uses

- Your UTM Grabber leads for the period and the period before.
- The landing page and Source URL fields from the free plugin.
- The first-touch landing page from UTM Grabber Premium, when it was recorded.

On Free and Starter your AI reads only your last 30 days, so a 30-day report leaves out the change against the period before. Starter+ and Premium add it.

### Which plan do you need?

What your AI can read from UTM Grabber:

- Free plugin: Your last 30 days, with a fair-use allowance (this report)
- Starter: Your last 30 days, with first touch and more click IDs
- Starter+ or Premium: Your full history, unmetered

Compare Plans: https://utmgrabber.com/mcp/plans/

The report designs need an AI app that supports skills: Claude, Codex or Cursor. ChatGPT gives the same plain-English answers from your leads, without the report designs.

## Sample in 4 looks

- Studio (Client-facing reports): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/landing-page-studio.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/landing-page-studio.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/landing-page-studio.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=landing-page&look=studio)
- Boardroom (Presenting to leadership): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/landing-page-boardroom.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/landing-page-boardroom.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/landing-page-boardroom.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=landing-page&look=boardroom)
- Ledger (Weekly ops reviews and analysts): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/landing-page-ledger.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/landing-page-ledger.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/landing-page-ledger.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=landing-page&look=ledger)
- Classic (Printed reports and long reads): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/landing-page-classic.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/landing-page-classic.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/landing-page-classic.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=landing-page&look=classic)

## Questions

### Does it show conversion rates?

No. Without visit counts it can't judge conversion rate, so it never calls a page weak for having fewer leads. Connect Google Analytics and ask for Traffic that never converts to see lead rate by page.

### Why do leads arrive without UTMs?

Usually a missing tracking template in the ad platform, a link without tags, or a redirect that drops the query string. The report groups untagged paid clicks so you fix the root cause once.

### Which page does it use for each lead?

The first-touch landing page when UTM Grabber Premium recorded one, then the landing page field, then the form's Source URL. The notes say how many leads used each.

## Related reports

- [UTM hygiene audit](https://utmgrabber.com/mcp/reports/audit/): Where your attribution leaks, with the fixes in order.
- [Form performance](https://utmgrabber.com/mcp/reports/form-performance/): Every form on your site, including the quiet ones, and the one to fix first.
- [When leads arrive](https://utmgrabber.com/mcp/reports/lead-timing/): A day-by-hour map of when leads come in, so you can staff up and time your ads.

## Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

- Last-click UTM tags: free plugin yes, UTM Grabber Premium yes
- Google Ads click ID (gclid): free plugin yes, UTM Grabber Premium yes
- First touch: free plugin no, UTM Grabber Premium yes
- Meta and Microsoft Ads click IDs (fbclid, msclkid): free plugin no, UTM Grabber Premium yes
- Traffic labels: free plugin no, UTM Grabber Premium yes
- AI assistant visits: free plugin no, UTM Grabber Premium yes
- WooCommerce orders: free plugin UTM tags saved, UTM Grabber Premium Full source on every order
- Cookie length: free plugin 30 days, UTM Grabber Premium You choose

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

See UTM Grabber Premium Plans: https://utmgrabber.com/mcp/plans/

## Want Us to Build This for You?

Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.

The UTM Grabber Support Package is $199/yr (regular $349, launch price, real value: $1,700). Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

- **Expert Setup:** Our resident expert team installs UTM Grabber and wires every form, with a live test.
- **Diagnostics & Fixes:** Caching, cookie and GDPR leaks found and fixed, then audited again all year.
- **Custom Reporting + MCP:** We connect the AI Connector (MCP) to your data and hand you your own AI report builder.
- **Ongoing Support:** New funnels and forms wired all year, with priority answers.

[Get the Support Package](https://utmgrabber.com/payment/?plan_id=support_v2) · [See What's Included](https://utmgrabber.com/support/)

## Get it on your own leads

1. Connect UTM Grabber to your AI with the AI Connector (MCP). Step-by-step guide: https://utmgrabber.com/mcp/connect/ (no plugin yet? Get the free plugin: https://utmgrabber.com/?signup=1&return_url=%2Fget-started)
2. Install the free Reports skill: https://utmgrabber.com/skills/utm-grabber-reports/
3. Type `/pages`, or ask in your own words.

Book a demo: https://utmgrabber.com/book-a-demo/