# Catch a Lead Drop or Spike the Morning After It Happens

The Daily pulse is a one-page morning brief for a single day. It puts yesterday's leads next to your trailing 7-day average and the same weekday last week, and answers one question: did anything break or spike yesterday?

Published Oct 19, 2026. Updated Oct 20, 2026.

## How do I know if yesterday's leads were normal?

It depends on how fast you need to know. If you want a morning answer to "did anything break or spike yesterday?", the Daily pulse is built for that: yesterday next to your 7-day average and the same weekday last week. Type /pulse to run it. For a fuller weekly view, the Weekly executive summary fits better. To separate real drops from normal swing across campaigns, use the Anomaly detector. To plan ahead, pick the Lead forecast.

What it is: The Daily pulse is a one-page morning brief from the free UTM Grabber Reports skill for owners and media buyers that checks yesterday's leads against a normal day.

- Page: https://utmgrabber.com/mcp/reports/daily-pulse/
- Report: Daily pulse (Core performance)
- Shortcut: `/pulse`
- New in UTM Grabber Reports skill v2.0
- Sample data from Northwind Dental, a fictional dental practice. Sample headline: “48 leads, 28% above average.”

## What this report answers

- Was yesterday above or below a normal day, and by how much?
- Which source sent the most leads, and which one moved?
- Did a regular source go quiet?
- What did yesterday's ads cost per paid lead, when an ad account is connected?

Built for: Owners and media buyers who want to know first thing in the morning whether yesterday was normal.

## What's in the report

1. A headline like “N leads, X% above average,” with the top source and the biggest move in one line.
2. 4 numbers: leads that day with a 14-day sparkline, the change against the same weekday last week, the top source and ad spend.
3. What moved: 2 to 4 callouts on quiet sources, risers, drops, your regulars and the untagged share.
4. A chart of the day's top 4 sources, each next to its usual daily rate.
5. 2 actions at most, and one closing line: the one thing to do today.

## Why You Can Trust What It Tells You

- **Flags only unusual days.** A source has moved only when it's 2+ leads off its 7-day average and more than 1.5 times the square root of that average.
- **Catches a steady source going silent.** You get a flag when a source averaging 3+ leads a day, with leads on 6 of the last 7 days, sent none yesterday.
- **Gaps in history read as unknown.** Days outside the pulled range count as unknown instead of zero, so a short history can't look like a fall in your leads.

## Ask your AI

- `/pulse`
- “How did we do yesterday?”
- “Run my morning pulse for Tuesday.”
- “Did any of our usual lead sources go quiet yesterday?”

## What it uses

- The last 30 days of your UTM Grabber leads, including the day itself.
- Date Created plus the UTM and click-ID fields, which the free plugin captures.
- UTM Grabber Premium adds AI assistants and search engines to the source names.
- Optional: an ad account such as Google Ads or Meta Ads, for the day's spend and cost per paid lead.

### Which plan do you need?

What your AI can read from UTM Grabber:

- Free plugin: Your last 30 days, with a fair-use allowance (this report)
- Starter: Your last 30 days, with first touch and more click IDs
- Starter+ or Premium: Your full history, unmetered

Compare Plans: https://utmgrabber.com/mcp/plans/

The report designs need an AI app that supports skills: Claude, Codex or Cursor. ChatGPT gives the same plain-English answers from your leads, without the report designs.

## Sample in 4 looks

- Studio (Client-facing reports): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/daily-pulse-studio.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/daily-pulse-studio.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/daily-pulse-studio.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=daily-pulse&look=studio)
- Boardroom (Presenting to leadership): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/daily-pulse-boardroom.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/daily-pulse-boardroom.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/daily-pulse-boardroom.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=daily-pulse&look=boardroom)
- Ledger (Weekly ops reviews and analysts): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/daily-pulse-ledger.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/daily-pulse-ledger.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/daily-pulse-ledger.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=daily-pulse&look=ledger)
- Classic (Printed reports and long reads): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/daily-pulse-classic.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/daily-pulse-classic.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/daily-pulse-classic.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=daily-pulse&look=classic)

## Questions

### Will it call a slow day a crisis?

No. It only flags a quiet source when the zero is beyond normal swing for that source, and then it says what to check. A slow Sunday stays a slow Sunday.

### Does it need ad spend?

No. Spend is optional. Without an ad account, it reports paid leads without cost. Connect Google Ads or Meta Ads to the same chat and the pulse adds the day's spend and cost per paid lead.

### Can it run every morning on its own?

Yes. In the Claude desktop app, ask for a scheduled task that runs /pulse each morning. Desktop scheduled tasks run while the app is open and your computer is awake.

## Related reports

- [Weekly executive summary](https://utmgrabber.com/mcp/reports/weekly/): A one-pager for leadership: the week's numbers, the standout channel, what to do Monday.
- [Anomaly detector](https://utmgrabber.com/mcp/reports/anomaly/): What changed and what broke, before a small drop becomes a big one.
- [Lead forecast](https://utmgrabber.com/mcp/reports/forecast/): Next week and next month, with a low, expected and high range.

## Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

- Last-click UTM tags: free plugin yes, UTM Grabber Premium yes
- Google Ads click ID (gclid): free plugin yes, UTM Grabber Premium yes
- First touch: free plugin no, UTM Grabber Premium yes
- Meta and Microsoft Ads click IDs (fbclid, msclkid): free plugin no, UTM Grabber Premium yes
- Traffic labels: free plugin no, UTM Grabber Premium yes
- AI assistant visits: free plugin no, UTM Grabber Premium yes
- WooCommerce orders: free plugin UTM tags saved, UTM Grabber Premium Full source on every order
- Cookie length: free plugin 30 days, UTM Grabber Premium You choose

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

See UTM Grabber Premium Plans: https://utmgrabber.com/mcp/plans/

## Want Us to Build This for You?

Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.

The UTM Grabber Support Package is $199/yr (regular $349, launch price, real value: $1,700). Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

- **Expert Setup:** Our resident expert team installs UTM Grabber and wires every form, with a live test.
- **Diagnostics & Fixes:** Caching, cookie and GDPR leaks found and fixed, then audited again all year.
- **Custom Reporting + MCP:** We connect the AI Connector (MCP) to your data and hand you your own AI report builder.
- **Ongoing Support:** New funnels and forms wired all year, with priority answers.

[Get the Support Package](https://utmgrabber.com/payment/?plan_id=support_v2) · [See What's Included](https://utmgrabber.com/support/)

## Get it on your own leads

1. Connect UTM Grabber to your AI with the AI Connector (MCP). Step-by-step guide: https://utmgrabber.com/mcp/connect/ (no plugin yet? Get the free plugin: https://utmgrabber.com/?signup=1&return_url=%2Fget-started)
2. Install the free Reports skill: https://utmgrabber.com/skills/utm-grabber-reports/
3. Type `/pulse`, or ask in your own words.

Book a demo: https://utmgrabber.com/book-a-demo/