# Get a Clear Verdict on One Campaign: Scale, Refresh or Pause

The Campaign deep dive takes one campaign end to end: its volume and rhythm, where its leads came from, and which ads and landing pages did the work. It ends with a verdict (scale, refresh, pause, hold or keep testing) and prints the rule behind it.

Published Oct 19, 2026. Updated Oct 20, 2026.

## Should I scale, refresh or pause this one campaign?

It depends on whether you're judging one campaign or all of them. To defend or cut a single campaign, the Campaign deep dive looks at its volume, rhythm, ads and landing pages, then gives a verdict with the rule behind it. Type /deepdive to run it. To rank every campaign at once, use the Campaign leaderboard. To put two campaigns head to head, the Side-by-side comparison fits better. For a sudden drop, start with the Anomaly detector.

What it is: The Campaign deep dive is a single-campaign report from the free UTM Grabber Reports skill for PPC managers and agencies that ends with a clear verdict: scale, refresh, pause, hold or keep testing.

- Page: https://utmgrabber.com/mcp/reports/campaign-deep-dive/
- Report: Campaign deep dive (Core performance)
- Shortcut: `/deepdive [campaign name]`
- Sample data from Northwind Dental, a fictional dental practice. Sample headline: “Emergency dentist exact grew 18% to 106 leads.”

## What this report answers

- Is this campaign growing, holding or fading?
- Which ad and which landing page brought most of its leads?
- What share of all our leads does it bring, and where does it rank?
- Should we scale it, refresh it or pause it?

Built for: PPC managers and agencies who need to defend or cut a single campaign.

## What's in the report

1. A headline with the campaign's change, plus its share of all leads, its rank, its top source and its top landing page.
2. 4 numbers: leads, share of all leads, active days, and the last 7 days against its own weekly average.
3. The verdict card, with the rule behind it in plain words.
4. Volume against all other leads, its sources, and with UTM Grabber Premium the first-touch channel that warmed these leads up.
5. Ads and pages: a utm_content table and a landing page table.
6. Next steps, starting with the verdict's action.

## Why You Can Trust What It Tells You

- **Know when to scale or refresh.** Scale means leads up 15%+ on 10+ leads, and Refresh means down 15% to 50%, or a second half 15%+ below the first.
- **Know when to pause or hold.** Pause is down 50%+ or no lead in the last 7 days, Hold is within 15% of the earlier period, and new means Keep testing.

## Ask your AI

- `/deepdive [campaign name]`
- “How is our Brand Search campaign doing?”
- “Deep dive on the spring promo campaign: should we keep it running?”
- “Which ad and landing page are doing the work for our top campaign?”

## What it uses

- All your UTM Grabber leads for the window (not just the campaign's), so share and rank are real, plus the window before.
- utm_campaign, utm_content and landing pages from the free plugin.
- First-touch fields from UTM Grabber Premium, for the channel that warmed leads up.

### Which plan do you need?

What your AI can read from UTM Grabber:

- Free plugin: Your last 30 days, with a fair-use allowance (this report)
- Starter: Your last 30 days, with first touch and more click IDs
- Starter+ or Premium: Your full history, unmetered

Compare Plans: https://utmgrabber.com/mcp/plans/

The report designs need an AI app that supports skills: Claude, Codex or Cursor. ChatGPT gives the same plain-English answers from your leads, without the report designs.

## Sample in 4 looks

- Studio (Client-facing reports): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/campaign-deep-dive-studio.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/campaign-deep-dive-studio.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/campaign-deep-dive-studio.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=campaign-deep-dive&look=studio)
- Boardroom (Presenting to leadership): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/campaign-deep-dive-boardroom.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/campaign-deep-dive-boardroom.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/campaign-deep-dive-boardroom.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=campaign-deep-dive&look=boardroom)
- Ledger (Weekly ops reviews and analysts): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/campaign-deep-dive-ledger.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/campaign-deep-dive-ledger.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/campaign-deep-dive-ledger.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=campaign-deep-dive&look=ledger)
- Classic (Printed reports and long reads): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/campaign-deep-dive-classic.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/campaign-deep-dive-classic.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/campaign-deep-dive-classic.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=campaign-deep-dive&look=classic)

## Questions

### What if I spell the campaign name differently?

It matches ignoring letter case, spaces and underscores. If nothing matches, you get a short report that lists the campaigns that did bring leads and the closest tag, so you can pick the right one.

### Does it show conversion rates for landing pages?

No. It shows leads per page, not conversion rates, because UTM Grabber sees form submissions, not visits. For lead rate by page, connect Google Analytics and ask for Traffic that never converts.

### How small can the campaign be?

Under 10 campaign leads, you get a short, honest version. The verdict needs enough leads to tell a real change from normal swing.

## Related reports

- [Campaign leaderboard](https://utmgrabber.com/mcp/reports/leaderboard/): Every campaign ranked, with the ones to scale and the ones to fix.
- [Side-by-side comparison](https://utmgrabber.com/mcp/reports/side-by-side/): Any two campaigns, sources or time windows. Who won, and by how much.
- [Anomaly detector](https://utmgrabber.com/mcp/reports/anomaly/): What changed and what broke, before a small drop becomes a big one.

## Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

- Last-click UTM tags: free plugin yes, UTM Grabber Premium yes
- Google Ads click ID (gclid): free plugin yes, UTM Grabber Premium yes
- First touch: free plugin no, UTM Grabber Premium yes
- Meta and Microsoft Ads click IDs (fbclid, msclkid): free plugin no, UTM Grabber Premium yes
- Traffic labels: free plugin no, UTM Grabber Premium yes
- AI assistant visits: free plugin no, UTM Grabber Premium yes
- WooCommerce orders: free plugin UTM tags saved, UTM Grabber Premium Full source on every order
- Cookie length: free plugin 30 days, UTM Grabber Premium You choose

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

See UTM Grabber Premium Plans: https://utmgrabber.com/mcp/plans/

## Want Us to Build This for You?

Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.

The UTM Grabber Support Package is $199/yr (regular $349, launch price, real value: $1,700). Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

- **Expert Setup:** Our resident expert team installs UTM Grabber and wires every form, with a live test.
- **Diagnostics & Fixes:** Caching, cookie and GDPR leaks found and fixed, then audited again all year.
- **Custom Reporting + MCP:** We connect the AI Connector (MCP) to your data and hand you your own AI report builder.
- **Ongoing Support:** New funnels and forms wired all year, with priority answers.

[Get the Support Package](https://utmgrabber.com/payment/?plan_id=support_v2) · [See What's Included](https://utmgrabber.com/support/)

## Get it on your own leads

1. Connect UTM Grabber to your AI with the AI Connector (MCP). Step-by-step guide: https://utmgrabber.com/mcp/connect/ (no plugin yet? Get the free plugin: https://utmgrabber.com/?signup=1&return_url=%2Fget-started)
2. Install the free Reports skill: https://utmgrabber.com/skills/utm-grabber-reports/
3. Type `/deepdive`, or ask in your own words.

Book a demo: https://utmgrabber.com/book-a-demo/