# Find Where Your Tracking Leaks and Fix It in the Right Order

The UTM hygiene audit scores your tracking health and names each specific leak: paid clicks that lost their tags, missing click IDs, split spellings, campaign typos and pages that drop tags. It answers “where is my attribution leaking, and what do I fix first?”

Published Oct 19, 2026. Updated Oct 20, 2026.

## Can I trust my UTM tracking before I read reports?

It depends on how clean your tags are. Before you trust any report, the UTM hygiene audit scores your tracking health and lists each leak in order: untagged paid clicks, missing click IDs, split spellings and pages that drop tags. Type /audit to run it. To see which pages lose tags, the Landing page performance report goes deeper. To check each form's UTM capture, use Form performance. For B2B CRM answers by source, pick Sources by CRM.

What it is: The UTM hygiene audit is a tracking health check from the free UTM Grabber Reports skill for anyone about to trust a report, naming every attribution leak and the fix to make first.

- Page: https://utmgrabber.com/mcp/reports/audit/
- Report: UTM hygiene audit (Leads, forms and tracking)
- Shortcut: `/audit`
- Sample data from Northwind Dental, a fictional dental practice. Sample headline: “33 leads from paid clicks arrived with no UTMs in September.”

## What this report answers

- What share of our leads arrive fully tagged?
- How many paid clicks arrived with no UTMs?
- Is the same source spelled 3 different ways?
- Which landing pages lose their tags?

Built for: Anyone about to trust a report: run it first, then fix what it finds.

## What's in the report

1. A headline that leads with the costliest leak, usually paid clicks with no UTMs.
2. A tracking health score: the share of leads fully tagged, with its change in points and a weekly sparkline.
3. Leads audited, leads with no UTMs at all, untagged paid clicks and checks passed.
4. A scorecard of 7 checks, each with its count and its fix.
5. Where tags go missing: tagging states, pages losing tags and campaign traffic missing part of its tags.
6. A fix order, “This week” first, ending with “Rerun this audit after the fixes.”

## Why You Can Trust What It Tells You

- **7 checks on your tracking.** It checks UTM coverage, paid clicks that lost UTMs, Google and Meta click IDs, one spelling per value, campaign typos and landing pages losing tags.
- **Coverage graded on campaign traffic.** Full coverage passes at 90% and gets watched from 70%, and organic, referral and direct visits are left out because they never carry a campaign.
- **A pass you can believe.** The report says every check passed only when at least 4 checks ran.

## Ask your AI

- `/audit`
- “Where is our attribution leaking?”
- “Audit our UTM tagging and tell me what to fix first.”
- “Why are so many of our leads missing a campaign?”

## What it uses

- Your UTM Grabber leads for the period, and the period before for the score's change.
- UTM fields, click IDs (gclid, fbclid, msclkid) and landing pages, which the free plugin captures.

On Free and Starter your AI reads only your last 30 days, so a 30-day audit has no period before for the score's change. Starter+ and Premium add it.

### Which plan do you need?

What your AI can read from UTM Grabber:

- Free plugin: Your last 30 days, with a fair-use allowance (this report)
- Starter: Your last 30 days, with first touch and more click IDs
- Starter+ or Premium: Your full history, unmetered

Compare Plans: https://utmgrabber.com/mcp/plans/

The report designs need an AI app that supports skills: Claude, Codex or Cursor. ChatGPT gives the same plain-English answers from your leads, without the report designs.

## Sample in 4 looks

- Studio (Client-facing reports): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/audit-studio.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/audit-studio.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/audit-studio.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=audit&look=studio)
- Boardroom (Presenting to leadership): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/audit-boardroom.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/audit-boardroom.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/audit-boardroom.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=audit&look=boardroom)
- Ledger (Weekly ops reviews and analysts): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/audit-ledger.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/audit-ledger.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/audit-ledger.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=audit&look=ledger)
- Classic (Printed reports and long reads): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/audit-classic.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/audit-classic.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/audit-classic.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=audit&look=classic)

## Questions

### What counts as a campaign typo?

A campaign name 1 or 2 edits away from a campaign with more leads, such as spring_promo and sprng_promo. It skips numbered series and short variants like _us and _uk, which are usually on purpose.

### Will it fix the tags for me?

It tells you exactly what to change: auto-tagging, a tracking template, a final URL or a naming sheet. You make the change in your ad platform or on your site, then rerun the audit.

### Does it work with the free plugin?

Yes. It reads the UTM fields, click IDs and landing pages the free plugin captures. Under 10 leads, you get a spot check instead of the full audit.

## Related reports

- [Landing page performance](https://utmgrabber.com/mcp/reports/landing-page/): The pages that win and the pages that leak, with the traffic behind each.
- [Form performance](https://utmgrabber.com/mcp/reports/form-performance/): Every form on your site, including the quiet ones, and the one to fix first.
- [Sources by CRM](https://utmgrabber.com/mcp/reports/source-to-crm/): Which sources bring leads who use HubSpot, Salesforce or Pipedrive, and where to build landing pages for them.

## Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

- Last-click UTM tags: free plugin yes, UTM Grabber Premium yes
- Google Ads click ID (gclid): free plugin yes, UTM Grabber Premium yes
- First touch: free plugin no, UTM Grabber Premium yes
- Meta and Microsoft Ads click IDs (fbclid, msclkid): free plugin no, UTM Grabber Premium yes
- Traffic labels: free plugin no, UTM Grabber Premium yes
- AI assistant visits: free plugin no, UTM Grabber Premium yes
- WooCommerce orders: free plugin UTM tags saved, UTM Grabber Premium Full source on every order
- Cookie length: free plugin 30 days, UTM Grabber Premium You choose

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

See UTM Grabber Premium Plans: https://utmgrabber.com/mcp/plans/

## Want Us to Build This for You?

Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.

The UTM Grabber Support Package is $199/yr (regular $349, launch price, real value: $1,700). Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

- **Expert Setup:** Our resident expert team installs UTM Grabber and wires every form, with a live test.
- **Diagnostics & Fixes:** Caching, cookie and GDPR leaks found and fixed, then audited again all year.
- **Custom Reporting + MCP:** We connect the AI Connector (MCP) to your data and hand you your own AI report builder.
- **Ongoing Support:** New funnels and forms wired all year, with priority answers.

[Get the Support Package](https://utmgrabber.com/payment/?plan_id=support_v2) · [See What's Included](https://utmgrabber.com/support/)

## Get it on your own leads

1. Connect UTM Grabber to your AI with the AI Connector (MCP). Step-by-step guide: https://utmgrabber.com/mcp/connect/ (no plugin yet? Get the free plugin: https://utmgrabber.com/?signup=1&return_url=%2Fget-started)
2. Install the free Reports skill: https://utmgrabber.com/skills/utm-grabber-reports/
3. Type `/audit`, or ask in your own words.

Book a demo: https://utmgrabber.com/book-a-demo/