# See Which AI Assistants Send You Leads, and Which Pages Earn Them

Leads from AI assistants counts the leads whose converting visit came from an AI assistant such as ChatGPT, Perplexity, Gemini, Claude or Copilot. It shows which assistant sends them, which pages they land on and whether the channel is growing. It answers “is AI search sending us customers, and which pages earn it?”

Published Oct 19, 2026. Updated Oct 20, 2026.

## Is ChatGPT or other AI search sending me customers?

It depends on what you want to measure. To count the leads whose converting visit came from ChatGPT, Perplexity, Gemini, Claude or Copilot, and see which pages they land on, Leads from AI assistants is the report to run. Type /ai to get it. To see where AI fits in each lead's full path, use Customer journeys. For Google search terms, Keyword performance fits better. To follow store sales, pick Revenue by source.

What it is: Leads from AI assistants is an AI search report from the free UTM Grabber Reports skill for owners and SEO leads that shows which assistants send you leads and which pages earn them.

- Page: https://utmgrabber.com/mcp/reports/ai-referrals/
- Report: Leads from AI assistants (Paid media, revenue and journeys)
- Shortcut: `/ai`
- New in UTM Grabber Reports skill v2.0
- Plan note: Best with UTM Grabber Premium
- Sample data from Northwind Dental, a fictional dental practice. Sample headline: “AI assistants sent 60 leads, 43% more than August.”

## What this report answers

- How many leads came from AI assistants this month?
- Which assistant sends the most?
- Which pages do AI visitors land on before they convert?
- How do AI leads compare with Google organic leads?

Built for: Owners and SEO leads deciding whether AI search is worth optimizing for.

## What's in the report

1. A headline with AI leads and their change, plus the top assistant and AI-started journeys.
2. 4 numbers: AI leads, share of all leads, share of organic and AI-started journeys.
3. Leads by assistant, and the weekly trend.
4. Landing pages ranked by AI leads, with the top assistant for each.
5. Lead quality: AI assistants against Google organic, by close rate when deals are connected, else by form answers.
6. Next steps for the page that earns AI leads.

## Why You Can Trust What It Tells You

- **Spots leads from AI assistants.** A lead counts as AI when its source, referrer, utm_source or landing page tag names an assistant such as chatgpt.com, perplexity.ai or claude.ai.
- **Counts you can treat as a minimum.** Some assistant apps strip the referrer, so your AI lead count is a floor, and the notes say so.
- **Quality compared on enough deals.** Close rate and revenue per lead need 5 matched deals on each side, or the report compares form answers instead.

## Ask your AI

- `/ai`
- “How many leads did ChatGPT send us this month?”
- “Which AI assistants send us leads?”
- “Which of our pages do AI visitors land on before they fill a form?”

## What it uses

- Your UTM Grabber leads for the period, plus 90 to 180 days of history for the trend.
- Organic source and referrer domain fields from UTM Grabber Premium, the main way AI visits are detected.
- On free-plugin data: leads found through tags such as utm_source=chatgpt.com.
- Optional: HubSpot, Salesforce or Pipedrive deals, for close rate and revenue per lead.

### Count the Leads AI Assistants Send You, Not Just the Tagged Ones

Best with UTM Grabber Premium. UTM Grabber Premium names each visit's organic source and referrer domain, which is how this report spots ChatGPT, Perplexity, Gemini, Claude and Copilot. On the free plugin, it finds only the leads whose links carry a tag such as utm_source=chatgpt.com.

### Which plan do you need?

What your AI can read from UTM Grabber:

- Free plugin: Your last 30 days, with a fair-use allowance
- Starter: Your last 30 days, with first touch and more click IDs (this report)
- Starter+ or Premium: Your full history, unmetered

Compare Plans: https://utmgrabber.com/mcp/plans/

The report designs need an AI app that supports skills: Claude, Codex or Cursor. ChatGPT gives the same plain-English answers from your leads, without the report designs.

## Sample in 4 looks

- Studio (Client-facing reports): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/ai-referrals-studio.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/ai-referrals-studio.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/ai-referrals-studio.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=ai-referrals&look=studio)
- Boardroom (Presenting to leadership): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/ai-referrals-boardroom.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/ai-referrals-boardroom.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/ai-referrals-boardroom.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=ai-referrals&look=boardroom)
- Ledger (Weekly ops reviews and analysts): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/ai-referrals-ledger.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/ai-referrals-ledger.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/ai-referrals-ledger.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=ai-referrals&look=ledger)
- Classic (Printed reports and long reads): [Web page](https://utmgrabber.com/skills/utm-grabber-reports/samples/html/ai-referrals-classic.html), [PDF](https://utmgrabber.com/skills/utm-grabber-reports/samples/pdf/ai-referrals-classic.pdf), [PowerPoint](https://utmgrabber.com/skills/utm-grabber-reports/samples/pptx/ai-referrals-classic.pptx), [full screen](https://utmgrabber.com/mcp/reports/#report=ai-referrals&look=classic)

## Questions

### Does it work with the free plugin?

Partly. On free-plugin data, it explains that full AI detection needs UTM Grabber Premium, and lists any leads found through tags such as utm_source=chatgpt.com, which ChatGPT adds to most links.

### Why might the count look low?

Some assistant apps strip the referrer, so a visit from them looks like direct traffic. The report treats its count as a floor and says so in the notes.

### What's an AI-started journey?

The person's first visit came from an AI assistant, but the visit that converted came from another channel, such as Google or direct. It shows AI's part in starting journeys, not just finishing them.

## Related reports

- [Customer journeys](https://utmgrabber.com/mcp/reports/journey/): First touch to last touch, with fair credit for every channel.
- [Keyword performance](https://utmgrabber.com/mcp/reports/keyword/): Your best search terms by intent, and the ones to bid up.
- [Revenue by source](https://utmgrabber.com/mcp/reports/revenue/): WooCommerce revenue by channel, campaign and product, so you know where the next dollar goes.

## Capture the Whole Journey, Starting Today

The free plugin remembers each lead's last click. Every UTM Grabber Premium plan, from Starter up, also records where they first found you, more ad click IDs and what kind of visit it was, from the day you upgrade.

- Last-click UTM tags: free plugin yes, UTM Grabber Premium yes
- Google Ads click ID (gclid): free plugin yes, UTM Grabber Premium yes
- First touch: free plugin no, UTM Grabber Premium yes
- Meta and Microsoft Ads click IDs (fbclid, msclkid): free plugin no, UTM Grabber Premium yes
- Traffic labels: free plugin no, UTM Grabber Premium yes
- AI assistant visits: free plugin no, UTM Grabber Premium yes
- WooCommerce orders: free plugin UTM tags saved, UTM Grabber Premium Full source on every order
- Cookie length: free plugin 30 days, UTM Grabber Premium You choose

Premium starts recording the day you upgrade. It can't fill in visits the free plugin never recorded, so every week on free is a week of first touches and click IDs you won't get back.

See UTM Grabber Premium Plans: https://utmgrabber.com/mcp/plans/

## Want Us to Build This for You?

Get reports like this one with your logo and colors, set up for you. With the Support Package, we connect the AI Connector (MCP) to your data and hand you your own AI report builder, tuned to your business, for weekly, monthly and annual reports.

The UTM Grabber Support Package is $199/yr (regular $349, launch price, real value: $1,700). Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

- **Expert Setup:** Our resident expert team installs UTM Grabber and wires every form, with a live test.
- **Diagnostics & Fixes:** Caching, cookie and GDPR leaks found and fixed, then audited again all year.
- **Custom Reporting + MCP:** We connect the AI Connector (MCP) to your data and hand you your own AI report builder.
- **Ongoing Support:** New funnels and forms wired all year, with priority answers.

[Get the Support Package](https://utmgrabber.com/payment/?plan_id=support_v2) · [See What's Included](https://utmgrabber.com/support/)

## Get it on your own leads

1. Connect UTM Grabber to your AI with the AI Connector (MCP). Step-by-step guide: https://utmgrabber.com/mcp/connect/ (no plugin yet? Get the free plugin: https://utmgrabber.com/?signup=1&return_url=%2Fget-started)
2. Install the free Reports skill: https://utmgrabber.com/skills/utm-grabber-reports/
3. Type `/ai`, or ask in your own words.

Book a demo: https://utmgrabber.com/book-a-demo/