# See Every Report Your AI Can Build, Up Close.

All 30 reports from the free UTM Grabber Reports skill, plus a live dashboard. Open any one full screen, scroll the whole report, flip it between 4 looks, and take the PDF or PowerPoint with you.

- Page: https://utmgrabber.com/mcp/reports/
- Looks: Studio (Client-facing reports); Boardroom (Presenting to leadership); Ledger (Weekly ops reviews and analysts); Classic (Printed reports and long reads)
- Formats: web page, PDF, editable PowerPoint, and a live dashboard in the Claude desktop app
- Every sample is real output from the UTM Grabber Reports skill v2.0 on sample data for fictional businesses: Northwind Dental (form leads, Google and Meta Ads, Google Analytics, HubSpot), Harbor Linen Co. (a WooCommerce store) and Brightline Agency (four clients).

## Live dashboard

- [Live leads dashboard](https://utmgrabber.com/mcp/reports/live-demo/): Ask Claude for a live dashboard and it publishes one as a private claude.ai link. Every time you open it, it pulls your latest leads through your UTM Grabber connection. The demo simulates that with sample data.

## Core performance

- [Monthly performance review](https://utmgrabber.com/mcp/reports/monthly/) `/monthly`: The flagship. Thirty days, every channel and every change, with what to do next. ([Markdown](https://utmgrabber.com/report-library/md/reports/monthly.md))
- [Weekly executive summary](https://utmgrabber.com/mcp/reports/weekly/) `/weekly`: A one-pager for leadership: the week's numbers, the standout channel, what to do Monday. ([Markdown](https://utmgrabber.com/report-library/md/reports/weekly.md))
- [Daily pulse](https://utmgrabber.com/mcp/reports/daily-pulse/) `/pulse`: Yesterday against your 7-day average, on one page. Spot a drop the morning after. ([Markdown](https://utmgrabber.com/report-library/md/reports/daily-pulse.md))
- [Quarterly business review](https://utmgrabber.com/mcp/reports/qbr/) `/qbr`: The quarter against the last one, ready to present to the board. ([Markdown](https://utmgrabber.com/report-library/md/reports/qbr.md))
- [Campaign leaderboard](https://utmgrabber.com/mcp/reports/leaderboard/) `/campaigns`: Every campaign ranked, with the ones to scale and the ones to fix. ([Markdown](https://utmgrabber.com/report-library/md/reports/leaderboard.md))
- [Campaign deep dive](https://utmgrabber.com/mcp/reports/campaign-deep-dive/) `/deepdive`: One campaign end to end: every lead, landing page and ad, with a verdict. ([Markdown](https://utmgrabber.com/report-library/md/reports/campaign-deep-dive.md))
- [Paid vs organic](https://utmgrabber.com/mcp/reports/paid-vs-organic/) `/paidvsorganic`: The split, the winners on each side, and the rebalance to make next. ([Markdown](https://utmgrabber.com/report-library/md/reports/paid-vs-organic.md))
- [Anomaly detector](https://utmgrabber.com/mcp/reports/anomaly/) `/anomalies`: What changed and what broke, before a small drop becomes a big one. ([Markdown](https://utmgrabber.com/report-library/md/reports/anomaly.md))
- [Lead forecast](https://utmgrabber.com/mcp/reports/forecast/) `/forecast`: Next week and next month, with a low, expected and high range. ([Markdown](https://utmgrabber.com/report-library/md/reports/forecast.md))
- [Side-by-side comparison](https://utmgrabber.com/mcp/reports/side-by-side/) `/compare`: Any two campaigns, sources or time windows. Who won, and by how much. ([Markdown](https://utmgrabber.com/report-library/md/reports/side-by-side.md))
- [Agency client rollup](https://utmgrabber.com/mcp/reports/agency-rollup/) `/rollup`: Every client on one page: who grew, who slipped, who to call first. ([Markdown](https://utmgrabber.com/report-library/md/reports/agency-rollup.md))

## Leads, forms and tracking

- [UTM hygiene audit](https://utmgrabber.com/mcp/reports/audit/) `/audit`: Where your attribution leaks, with the fixes in order. ([Markdown](https://utmgrabber.com/report-library/md/reports/audit.md))
- [Lead quality scorer](https://utmgrabber.com/mcp/reports/lead-scorer/) `/leads`: Who to call first and why, so your team works the best leads first. ([Markdown](https://utmgrabber.com/report-library/md/reports/lead-scorer.md))
- [Lead profile](https://utmgrabber.com/mcp/reports/lead-profile/) `/lead`: One lead's full journey: every touchpoint, UTM and form answer. Prep for the call in seconds. ([Markdown](https://utmgrabber.com/report-library/md/reports/lead-profile.md))
- [Form performance](https://utmgrabber.com/mcp/reports/form-performance/) `/forms`: Every form on your site, including the quiet ones, and the one to fix first. ([Markdown](https://utmgrabber.com/report-library/md/reports/form-performance.md))
- [Landing page performance](https://utmgrabber.com/mcp/reports/landing-page/) `/pages`: The pages that win and the pages that leak, with the traffic behind each. ([Markdown](https://utmgrabber.com/report-library/md/reports/landing-page.md))
- [Sources by CRM](https://utmgrabber.com/mcp/reports/source-to-crm/) `/crm`: Which sources bring leads who use HubSpot, Salesforce or Pipedrive, and where to build landing pages for them. ([Markdown](https://utmgrabber.com/report-library/md/reports/source-to-crm.md))
- [When leads arrive](https://utmgrabber.com/mcp/reports/lead-timing/) `/timing`: A day-by-hour map of when leads come in, so you can staff up and time your ads. ([Markdown](https://utmgrabber.com/report-library/md/reports/lead-timing.md))

## Paid media, revenue and journeys

- [Ad creative performance](https://utmgrabber.com/mcp/reports/ad-creative/) `/creative`: Which ad variant wins and which is wearing out, matched by utm_content. ([Markdown](https://utmgrabber.com/report-library/md/reports/ad-creative.md))
- [Keyword performance](https://utmgrabber.com/mcp/reports/keyword/) `/keywords`: Your best search terms by intent, and the ones to bid up. ([Markdown](https://utmgrabber.com/report-library/md/reports/keyword.md))
- [Budget simulator](https://utmgrabber.com/mcp/reports/budget-simulator/) `/simulate`: “What if we moved 20% from Google to Meta?” Modeled on your real numbers, with a range. ([Markdown](https://utmgrabber.com/report-library/md/reports/budget-simulator.md))
- [Revenue by source](https://utmgrabber.com/mcp/reports/revenue/) `/revenue`: WooCommerce revenue by channel, campaign and product, so you know where the next dollar goes. Needs Starter+ or Premium + WooCommerce. ([Markdown](https://utmgrabber.com/report-library/md/reports/revenue.md))
- [Leads from AI assistants](https://utmgrabber.com/mcp/reports/ai-referrals/) `/ai`: Leads that found you through ChatGPT, Perplexity, Gemini, Claude or Copilot. Best with UTM Grabber Premium. ([Markdown](https://utmgrabber.com/report-library/md/reports/ai-referrals.md))
- [Customer journeys](https://utmgrabber.com/mcp/reports/journey/) `/journey`: First touch to last touch, with fair credit for every channel. Needs UTM Grabber Premium. ([Markdown](https://utmgrabber.com/report-library/md/reports/journey.md))

## Leads joined with ads, analytics and CRM

Connect Google Ads, Meta Ads, Google Analytics or your CRM to the same AI chat. These six join that data with your UTM Grabber leads by campaign tag, source and email, so you see the whole path from ad to revenue.

- [Full-funnel performance](https://utmgrabber.com/mcp/reports/full-funnel/) `/funnel`: Visits to leads to customers to revenue, in one view. Joins ads, analytics and CRM. ([Markdown](https://utmgrabber.com/report-library/md/reports/full-funnel.md))
- [Which ads brought customers](https://utmgrabber.com/mcp/reports/true-roas/) `/roas`: Cost per customer and true return on ad spend for every ad, not just clicks. Joins Google or Meta Ads. ([Markdown](https://utmgrabber.com/report-library/md/reports/true-roas.md))
- [Ad platforms vs reality](https://utmgrabber.com/mcp/reports/conversion-truth/) `/truth`: What Google and Meta say they converted, next to the leads you actually got. Joins Google or Meta Ads. ([Markdown](https://utmgrabber.com/report-library/md/reports/conversion-truth.md))
- [Traffic that never converts](https://utmgrabber.com/mcp/reports/traffic-to-lead/) `/traffic`: The pages and sources that bring visits but no leads. Joins Google Analytics. ([Markdown](https://utmgrabber.com/report-library/md/reports/traffic-to-lead.md))
- [Close rate by first touch](https://utmgrabber.com/mcp/reports/pipeline/) `/pipeline`: Which first touch turns into closed deals and revenue. Joins your CRM. ([Markdown](https://utmgrabber.com/report-library/md/reports/pipeline.md))
- [Wasted spend finder](https://utmgrabber.com/mcp/reports/wasted-spend/) `/wasted`: Search terms and ads that spend money and bring no leads, with what to do about each. Joins Google Ads. ([Markdown](https://utmgrabber.com/report-library/md/reports/wasted-spend.md))

## See the First Touch, Revenue and AI Visits Behind Your Leads

In the next group, Revenue by source, Leads from AI assistants and Customer journeys need or work best with UTM Grabber Premium. It records first touch, more ad click IDs and traffic labels from the day you upgrade, and it can't fill in what the free plugin never recorded. Revenue by source needs Starter+ or Premium.

See UTM Grabber Premium Plans: https://utmgrabber.com/mcp/plans/

## Need something custom?

Describe it and your AI builds it with `/build [spec]`, for example: “Show me HubSpot leads grouped by landing page, Q3 only.”

## Get every report on your own leads

Connect UTM Grabber to Claude, ChatGPT, Codex or Cursor with the AI Connector (MCP), add the free Reports skill, then ask for any report by name. Every UTM Grabber plan can connect to your AI. Free and Starter include a fair-use allowance on your last 30 days of leads, and Starter+ and Premium are unmetered, with your full history. The report designs need an AI app that supports skills: Claude, Codex or Cursor. ChatGPT gives the same plain-English answers from your leads, without the report designs.

- AI Connector (MCP): https://utmgrabber.com/mcp/#how-it-works
- Free plugin: https://utmgrabber.com/?signup=1&return_url=%2Fget-started
- Free Reports skill: https://utmgrabber.com/skills/utm-grabber-reports/
- UTM Grabber Premium plans: https://utmgrabber.com/mcp/plans/
- Step-by-step setup guide: https://utmgrabber.com/mcp/connect/
- Book a demo: https://utmgrabber.com/book-a-demo/

Google Ads, Meta, Google Analytics and CRM connectors come from each platform or a third party, not from UTM Grabber. You add them to the same AI chat.

## Want These Reports Built for You?

We set up UTM Grabber, connect the AI Connector (MCP) to your data and hand you your own AI report builder, with your logo and colors, for weekly, monthly and annual reports.

The UTM Grabber Support Package is $199/yr (regular $349, launch price, real value: $1,700). Works on free and paid plans, and with your agency. Cancel anytime, no contracts.

- **Expert Setup:** Our resident expert team installs UTM Grabber and wires every form, with a live test.
- **Diagnostics & Fixes:** Caching, cookie and GDPR leaks found and fixed, then audited again all year.
- **Custom Reporting + MCP:** We connect the AI Connector (MCP) to your data and hand you your own AI report builder.
- **Ongoing Support:** New funnels and forms wired all year, with priority answers.

[Get the Support Package](https://utmgrabber.com/payment/?plan_id=support_v2) · [See What's Included](https://utmgrabber.com/support/)